China'S Sporting Goods Industry Needs To Enter The "High Speed" Period.

In April 21st, with the theme of "new pattern of big era", the 2016 China sporting goods Summit Forum was held in Fuzhou, Fujian province.

Director of the sports equipment and equipment center of the State General Administration of sport.

Li Hua, vice chairman and Secretary General of the Federation, made a speech at the summit forum entitled "seize the opportunity of consumption upgrading and create a new industry structure". He said: "the supply side reform and China's manufacturing upgrading will promote sporting goods to enter the stage of" new national goods ".

The process of digitalization, networking, and intellectualization of manufacturing capability of domestic brands will surely have the opportunity to participate deeply in international competition and win a wider new market with the identity of "new domestic products".

China's sporting goods industry enters the "high speed" period

With the issuance and implementation of the sports industry drive policy of the State Council on speeding up the development of sports industry and promoting sports consumption, sports consumption has been upgraded rapidly, resulting from the strong endogenous growth power of the sports noumenal industry, providing a brand new development space for all fields of physical education industry including sports goods market.

Li Hua released several key indicators of China's sporting goods industry at the conference.

Data show that in 2015, China's sporting goods industry added value is expected to reach 280 billion yuan, an increase of 15.8% over the same period, maintaining a two digit growth trend for two consecutive years.

The proportion of GDP is 0.41%, which has increased substantially compared with the same period in 2014.

In 2015, the total import and export volume of China's sporting goods industry was 19 billion 4 million US dollars, down 5.38% from the same period last year, and achieved a trade surplus of 17 billion 97 million US dollars, down 4.26%.

On the whole, China's sporting goods industry is growing obviously, and the overall development environment is good. However, the downward pressure on the national economy is bigger, so we need to pay close attention to potential risks.

China's sporting goods industry needs "new domestic products"

In the industry of running shoes, there are four recognized star brands in the world: Suo Connie, new Bai Lun, Brooks, and Arthur of Japan.

It calls on the Chinese sporting goods industry to produce "new domestic products", that is, to cultivate China's "star brand" and create China's "star products".

At the meeting, ISO/TC83 chairman Michael House shared the evolution of "made in Germany".

Moorhouse said that many years ago, "made in Germany" was actually a very negative label. At that time, some European countries thought that the quality of German products was poor, and the label "made in Germany" was labeled to avoid people buying German products.

In order to change this phenomenon, Germany set up the German National Standardization Association to strictly control product quality and make "made in Germany" a successful standard.

"Made in China" is in the stage of "made in Germany" in the early years.

For a long time, the label "made in China" has made "Chinese goods" widely known all over the world. But it is undeniable that at some times, the homogenization of domestic manufacturing industry, the vicious price competition and the unscrupulous copycat plagiarism, "Chinese goods" are often labeled as low price, poor quality, Shanzhai, and become synonymous with "inferior products".

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"Urgent need to change the image in the minds of consumers.

Focusing on the sporting goods industry, Moorhouse put forward an important way to improve the overall level of the industry by formulating and following the industry standards.

Moorhouse said: "standards are a requirement of market access, and we always need to do better than standards."

At this point, the pursuit of quality in manufacturing industry is the same as competitive sports in pursuit of human ability. The pursuit of product quality in sports goods manufacturing industry also follows the spirit of "faster, higher and stronger".

2016 the annual summit of China Sporting Goods Industry Summit proposed to promote the entry of Chinese sporting goods into the "new domestic product" stage, which is the concrete manifestation of the supply side reform and the upgrading of China's manufacturing industry in the sporting goods industry.

In recent years, sports consumption continues to escalate, the continuous promotion of the national fitness craze and the improvement of the national income level, the consumption desire and consumption ability of sporting goods show explosive growth, which puts forward higher requirements for the industry's ability to meet demand and product quality.

The production of "new domestic products" means that China's sporting goods industry will produce more high-quality and high-tech products to compete in the world market.

"Made in China 2025,"

The clear path of pformation and upgrading of manufacturing industry will not only keep the leading position in global sporting goods manufacturing, but also achieve a brand new breakthrough in brand building and technological innovation.

Li Hua said, "we want to upgrade the sporting goods manufacturing power."