Exclusive Interview With Designer Helen Lee Li Hongyan

Designer Helen Lee Li Hongyan came to Chengdu with her HELEN LEE spring and summer new style. We also took this opportunity to interview her and chat with her about design and life.

In the past March, the 2016 autumn winter Losangeles fashion week attracted many fashion critics' eyes. They often find young, talented and potential brands to get more surprises.

As the first Chinese independent designer brand to be invited to Losangeles fashion week, the works of HELEN LEE are also exciting.

Recently, designer Helen Lee Li Hongyan came to Chengdu with her HELEN LEE spring and summer new style. We also took this opportunity to interview her and chat with her about design and life.

When we arrived, Lian Crawford was going to be there.

The layout of the spring and summer new products is well displayed. The large area of fresh white and blue coloring and lace flowers make the scene lively and elegant. The brand design umbrella is opened for ceiling decoration, and the animal graffiti inside is also very lovely.

Our interview was conducted in such a romantic environment, so at the beginning, we had to talk about design.

In my philosophy of design, in my heart of hearts, I always hope that every girl can keep a childlike interest.

Whether they are living in a busy city in a fast-paced life or working hard, they can remain optimistic and illusions. Then I will do some reflection in my costume design.

The cooperation with Disney was very influential.

Disney's classic images, such as Mickey and Minnie, are very familiar to everyone.

One thing we did was to completely subvert its original cartoon and children's feeling, but to be fashionable and creative. Disney's headquarters also spoke highly of us.

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At the same time, we also challenged a great limit. The image of Mickey Mouse is generally not allowed to be changed. Disney is very strict in copyright control, but they fully trust us so that we can freely interpret them.

Not only play our HELEN LEE brand style and purpose, but also allow

The idea is fully presented. I think this is quite successful.

I remember that Disney had given us copyright for a year after that design. In the process, we found that the customer group suddenly increased, and even the 60 year old ladies would like it. So I feel very subversive, and also found that everyone's heart is still very childlike.

Cooperation with different brands will not be limited to the field of clothing. I also have the opportunity to exert more inspiration and design.

I think there is an opportunity to cooperate with Kerastase. They think our design is consistent with their brand concept, and Kerastase also hopes to promote Chinese designers' understanding of their international brands worldwide, so let me do it in cooperation.

Just as they are doing "scalp bubble bath" series, we feel that our spring and summer series match perfectly in color matching and pattern application, which can make people feel refreshing and romantic in spring and summer.

I joined a duck in the design of the gift box, because when it comes to duckling, everyone has the illusion of bubble bath, and many people say it is cute.

I think cooperation is based on the common similarities between brands, as well as Kerastase's recognition of our design.