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    Designer Chen Yu'S "Three Points" Concept

    2016/4/10 20:45:00 54

    Chen YuThreeDesign Concept

    The top four brands of the upper garment design studio are: "upper hand", "upper hand flower field", "first do" and "first hand".

    It is the definition of design belief that it is both a studio name and a brand name.

    It has three meanings: one is the "master" -- the expectations and goals for the design team's growth; the second is the "hand" -- the pure handicraft technology and the creation of the future with both hands; three, the "first-hand" design is the most original design.

    Q & A

    Q: about 2016/17

    Autumn and winter series

    What is the theme of design? Where does inspiration come from?

    A: the theme of this season is "three points".

    Key words include Unity of opposites, less and refined, unique, relaxed and arbitrary.

    "Three times" comes from Zhouyi hexagram.

    The inspiration of profile design mostly comes from traditional costumes, but it goes with the trend of fashion. Structural design pays attention to the combination of two dimensional western traditional cutting and Western three-dimensional cutting methods. In terms of material selection, rational use of fabric reconstruction techniques enriches design language and displays design themes.

    "Triple" is actually a extension of philosophy and "unity of opposites" and a follow-up theory. My philosophy of design is to balance original elements by design.

    "Three" also have the meaning of "twos and threes", "less and refined", representing a relaxed and casual attitude towards life, and also representing our upper hand team.

    In my opinion, brands and teams do not have to be big, but they need vitality.

    Although products may not always be in line with the general public's vision, we will treat everyone who likes our products seriously.

    Q: please introduce your brand characteristics and your own insistence.

    Design style

    What is it?

    A: the top four brands of the upper garment design studio are: "upper hand", "upper hand flower field", "first make" and "first hand".

    It is the definition of design belief that it is both a studio name and a brand name.

    It has three meanings: one is the "master" -- the expectations and goals for the design team's growth; the second is the "hand" -- the pure handicraft technology and the creation of the future with both hands; the three is "one hand" - the first hand.

    Design works

    The purest originality.

    As a designer brand, "getting started" has been committed to integrating traditional culture into product innovation.

    The designer tries to balance the contradiction between "new and old", "China and west", "tradition and Modernity", "inheritance and development" by adopting the design method of three-dimensional thinking and deconstruction, and promotes the independent, equal and open brand value proposition.

    Products across the traditional brand positioning, create unlimited possibilities.

    The inheritance and innovative expression of Chinese traditional culture is the focus that has always been concerned in the design process, and also the style of design I have always insisted on.

    Q: what is your biggest concern for this Mercedes Benz China fashion week? What is the biggest gain in fashion week?

    A: many of my designer friends will publish their own works on this China fashion week. I'm looking forward to seeing their works.

    I think the biggest achievement in China Fashion Week is that we can constantly improve our level of innovation and design ability, and broaden our horizons to communicate with more excellent brands and designers.

    Q: what are the highlights of this fashion week?

    A: there are many conflicting elements in this fashion week's work, but the overall effect is very harmonious and interesting.

    The shape changes greatly, but it does not conflict. The colors used are large area and low purity color, and the high purity color is added as the embellishment. The overall color is relatively steady. In the structure, we focus on the combination of the oriental traditional two-dimensional cutting and the Western three-dimensional cutting method.

    In general, it is necessary to create the concept of "triple" unity of opposites, and combine the elements of minimalism and complexity, East and West, traditional and modern elements.


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