Yu Weiyong Interpretation Of Animation Game Cosplay Clothing Marketing Strategy

In recent years, with the increasingly fierce competition in the game and animation industry, many game manufacturers have realized that animation marketing should not only work hard online, but also play an important role in promoting the popularity of animation products with Cosplay culture and two dimensional culture.

Anime Cosplay clothing is one of the important links of animation culture. These colorful colorful costumes are a beautiful scenery in the eyes of domestic and even international gamers, and their importance is constantly being enlarged.

The animation costumes produced by Shanghai couplet culture have been on the international market since 2004.

The fabrics chosen by the company tend to be high quality, light and comfortable, and such clothes are not only convenient to wear, but also low in cost.

Animation clothing market demand will be bigger and bigger.

Two, animation Cosplay clothing features

(1) ornamental

Animation costumes are the external manifestation and image display of animation culture, showing the vivid character of anime. Each cartoon character has boundless charm in culture and clothing.

Embodies the spirit of animation, also contains the historical trajectory of the development of animation.

(two) dissemination

Animation clothing has its own characteristics of sexual pmission, the basic structure of the dress is fat waist, long sleeves and big gowns.

The visual impact of wearing this kind of structure is very high, especially for some special characters. It is easy to spread two times.

(three) style

Animation costumes have different styles and styles. Ancient costumes, Hanfu, kimono, loli, uniform and so on are different styles. In fact, they are demonstrations of genes in different countries and historical periods.

Different animations from different parts of the world adapt to the cultural environment and create different styles and styles of cartoon costumes.

Three, animation Cosplay clothing and young players handicraft value path

Animation Cosplay has a wide range of clothing culture content, Shanghai Mobile Alliance Cultural Development Co., Ltd. rooted in young players, adhere to the market direction.

Its cultural sales volume of two yuan is increasing at an average annual rate of 12% - 15%.

Shanghai is one of the two most abundant cultural areas in the country. In the process of promoting Cosplay customization and cosplay performing culture industry, mobile culture fully excavated the cultural resources of local animation youth players, with distinctive features and remarkable economic benefits.

Yu Weiyong of Shanghai mobile Union's analysis of the domestic animation costumes market believes that the domestic animation Cosplay clothing still has certain survival and development space. The marketing strategy should highlight the profound animation culture behind the animation costumes, drive sales through culture, and take the road of cultural marketing.

Where is the market of cartoon costumes in China? Anime Cosplay lovers themselves are part of consumers, but their consumption is relatively small, and the way of consumption is still dominated by hand sewing.

With the analysis of the external consumers of animated Cosplay clothing, there are two kinds of people: rented type of consumers, that is, people who hire Cosplay costumes in a particular field. Their consumption patterns are often seen in the animation and holiday costumes while they are wearing cartoon costumes. The buyers, including fashion people and foreign consumers, are very important to them, but the styles, tailoring, texture and comfort of the costumes are even more important. They will buy their favorite anime costumes.

In view of the above market analysis, Yu Weiyong of Shanghai mobile union culture (donglian.net) thinks that the marketing strategy of animation Cosplay clothing production enterprises should start with the following aspects:

(I) products

For different consumers, products are also different in emphasis. Consumers who are interested in "try" and "feel" should be prepared for various kinds of holiday costumes and special occasions for wedding costumes. The products should have distinctive animation characteristics and gorgeous and exquisite. For those who are still in fashion, they should not be demanding animation, but should be more excellent, comfortable and elegant in style, so that they can best integrate with fashion. Such as the world's cheongsam, the elegant and luxuriant silk has been developed into a style of no collar, big neck, left waist and four sides slit. It has both cartoon characteristics and beautiful female curves. It has become a symbol of noble, elegant and mysterious.

Most of the traditional animation costumes are very decorative, lack of style and comfort, combined with fashion and trend to make certain improvements, keep the animated character under the premise of updating the style, enhance comfort.

(two) price

For the two ways of consumption of animation costumes - hire and purchase, two different prices can be worked out.

Because of the high cost of fabrics and interior materials, and the use of hand sewing, the improvement of style needs a lot of investment and should be distinguished from the public dress. Therefore, the price should be set in the middle and high grade. The cartoon costumes for the rental of the studio and so on can be charged relatively less cost, so as to promote its high frequency of use and the most widely used crowd.

(three)

In view of the two different kinds of consumers, Yu Weiyong of donglian.net in Shanghai thinks that the establishment of sales channels for animation Cosplay clothing should start from the viewpoint of integrated marketing communication, and try to find out opportunities for products to contact with consumers. Relying on the profound cultural details of Anime Cosplay, we should use culture to impress consumers and promote their use or purchase.

-- store.

Animation clothing stores must be packaged in the animation culture to distinguish themselves from other popular clothing stores. The location, design, appearance, name and layout of the store must be distinguished from other popular clothing stores.

The choice should be considered from the perspective of anime.

- photo studio.

Animation costumes in the use of wedding photo studio must be good at comic and animation Cosplay all kinds of customs.

For today's almost identical western style wedding ceremony, wearing dragon robes, Phoenix crows and wedding ceremonies at the royal wedding ceremony in the Qing Dynasty will make people refreshing.

- Games, anime attractions and Anime Cosplay tours.

In the animation and cosplay culture associated with the game anime attractions set up animation clothing store, according to local conditions for rental or sale.

In addition, many animation Cosplay industry has opened up the "holiday youth players guild, association", game players to appreciate the unique local animation style, will also have a special liking for Anime Cosplay clothing.

(four)

T stage performance is a common promotional tool in the clothing industry. The promotion of traditional festivals of Anime Cosplay can not only expand sales, but also even get many unexpected orders, and various public relations activities are also one of the important means of promotion. Yu Weiyong, donglian.net of Shanghai mobile Union, said that they have been undertaking various Cosplay performing activities for more than ten years.

Five, let Chinese animation Cosplay clothing and products go to the international market.

Yu Weiyong of donglian.net in Shanghai said that the inheritance and development of animation costumes are facing some problems, such as the complexity of animation and costume making process, the closure of game armor, cos costumes and artistes, and the production of master's workshops seriously restricting the development of animation costumes.

Yu Weiyong hopes that he can create a modern animated lifestyle suit with the idea of fashion design, so that the animation costumes will go to the market and move towards the mainstream society. Not only the anime Coser is fond of it, but also it can become a beautiful game animation product.

This is conducive to the inheritance of protection, animation and clothing culture, the cultivation of the new development of animation and clothing industrialization, which is conducive to the animation and animation characteristics of a rich resource advantage into the game animation industry advantages and industrialization advantages, and efforts to achieve the scale of the animation clothing industry, for the animation Cosplay mass service, and promote the development of animation economy.