Take A Look At The "Big" Experience Of Clothing Store Profits

Don't doubt that the first feeling of a mature brand should be a visual enjoyment with a high sense of beauty.

Therefore, such international brands as Dior, Chanel and GUCCI are enough to be familiar.

No matter from the brand font, color, product style, or from the promotion of the brand's terminal image, these brands have to maintain a certain degree of uniformity.

First, a simple example is that the clothing brand promotes the standard shop in the whole country, which is equivalent to setting up a standard image and an outdoor billboard in the most prosperous commercial area of every city. This influence is self-evident; secondly, with the development of the brand, the goods will be serialized, and the display of the goods yard will be implemented by the company after unified training. Therefore, no unified shop will be unable to guarantee the liveliness of the freight yard.

Shop promotion is a systematic project. It is a necessary condition to take the road of brand and is the basis for forming a win-win situation. Therefore, it must arouse the attention of clothing companies and franchisees.

Terminal store design skills:

Style positioning, to be clear whether your brand is leisure or not?

Is it men's clothing or women's clothing?

Casual wear shops should give people the feeling of being free and relaxed. They can give the background music with strong sense of rhythm. They have contrasting colors and gorgeous lights. They should be folded and displayed and displayed on the side.

The color of women's clothing should be feminine. Light blue + white, red + white, purple red + white, camel + white, white, black + white are all good choices. The line must be streamlined, thin, light and soft, and more mirrors (women naturally love to look at the mirror. When you have many mirrors here, even if they do not look at your clothes, they will attract them.

Men's clothing is mainly made of coarse mineral lines and deep colors, mostly made of walnut and other materials.

We are looking for the right location. The following are the elements of store design:

1., the color of the store should be unified, and the color of clothing and decoration should be very harmonious, so that people can see the main color of your store at a glance. But the unity that I am talking about here is not to make the dress and decoration color exactly the same, which will make the store look dull and monotonous, and let the local contrast and obey the whole.

2. the purpose of lighting.

Lighting plays a key role in clothing stores, and the display effect of the same clothes is different from that of lighting and lighting. In particular, models and individual display must be set up with spotlights.

The color of the lamp should also be appropriate. The blue light gives people the feeling of being cold, cold and psychedelic (selling summer clothes), and yellow light gives people a very warm feeling (selling winter clothes).

3. the fitting room is very important. Customers decide to buy clothes mostly in the fitting room. Now there are many shopping rooms fitting rooms which are simply unsightly (which affects sales). Imagine: when your customers walk into your fitting room, step on the soft wool carpet, close the door of the exquisite doorknob, try to wear a dressing table to make her comb her hair, still spray fine perfume, do you feel like a princess? (the princess will buy her own clothes).

Note: the third items of woolen carpets, dresser, perfume and other fitting rooms are suitable for high-grade positioning women's clothing, so as not to be stolen.

4. the shelf space should be allocated to the main walk and the auxiliary channel. The width of the main channel should not be less than 120 cm, and the width of the secondary channel should not be less than 80 cm.

Image background plate to main entrance or main channel.

What kind of

You can sell what price, do not stingy your store decoration, think it can enhance the value of clothes for you.

Similarly, a piece of clothing is placed on black marble and then a fine light can be sold to 5000. If it is placed on a wooden block, it will sell at most 500.

Display skills:

1. match the same color.

Put together the same color clothes will give people a very comfortable feeling, single attention to the same collocation not the same style, the same length of put together, so as not to make people feel like a warehouse.

2. match colors.

That is to say, cool colors are used to foil warm colors, such as setting up red clothes with green clothes, placing yellow clothes in blue clothes, placing them on a pole, and not allowing cool colors and warm colors to account for 50%. Preferably the proportion of 3:7 is appropriate, and we should pay attention to interspersing 1011101101 (1 generation warm, 2 representing cold).

3. make reasonable use of living areas.

The so-called living area is facing the area where the direction of the pedestrian flow is the easiest to see, otherwise it is dead zone.

You should put your main push in the living area and put the other money in the dead zone, so that sales can be greatly improved.

4. the number of models should be mastered.

Some franchisees think that models are easier to come out.

On the other hand, it is very good for the model in the factory, but it actually has the opposite effect. It makes people feel that this brand has some "water". The so-called "thing is rare and expensive", and the best model can be used in the model.

5. make rational use of live models.

Store salesmen (Guide buyers) are the living models of clothing, which kind of money they wear, which is a good way to reduce inventory.

6., we must grasp the time.

First of all, you need to understand who is the person who buys clothes from you everyday. For example, ladies and gentlemen, Monday, two or three and fourth are usually full time wives or second wives, so you can put some fashionable, expensive and unique clothes in the living area and on the models.

Friday afternoon, Saturday and Sunday are mostly women who work at work. So hang up the ordinary clothes on the living area and the model.

7. the display of the store should have a sense of rhythm.

Do not put the color system too rigid, the left side of the store is cool, the right side is warm, too inconsistent, and should have a sense of rhythm, just like music.