Clothing Store Decoration Experience: Clothing Store Layout Skills

Clothing store layout is a common problem. If your clothing store layout is unreasonable, though it is not aware of its adverse effects for a moment, your benefits will come down. The importance of clothing store layout is self-evident.

Effective and reasonable layout of clothing shops can properly show the characteristics, texture and ideas of clothing, help consumers to feel the clothing information in an all-round way, increase the impression of clothing stores, and form potential profits.

The image of terminal store represents the image of the whole enterprise from the side. Good clothing store layout can give clothing specific brand culture and image connotation, and deepen the customer's impression and trust to the clothing brand, so as to improve the added value of clothing, so that you can get higher profits and stronger competitiveness through clothing store layout.

This shows the importance of clothing store layout. Next we will discuss how to implement a reasonable and effective clothing store layout.

In style, the first thing you need to know is whether your brand is leisure or not.

Is it men's clothing or women's clothing?

Casual wear shops should give people the feeling of being free and relaxed. They can give the background music with strong sense of rhythm. They have contrasting colors and gorgeous lights, folding, positive display and side display to interspersed with each other. Shelves should be placed at random and have a sense of entirety.

The layout of women's clothing store should be feminine, light blue + white, red + white, purple red + white, camel + white, white, black + white.

Overall layout of main and auxiliary channel frames

From the overall effect of clothing store layout, it is the key to sell the store that the customer stays in the store longer.

Therefore, when designing the store, we should first consider how to maximize the display of clothing and make the garment form a double encirclement of customers' psychology and sight, thus enabling them to complete the purchase process.

Generally speaking, the main route for customers to browse is the main passageway in the store.

Large shops are often circular or well shaped; small shops are L or reverse Y.

Among them, the hot sale and popular money should be placed on the shelf of the main channel so that the customers can easily see and touch.

As for the auxiliary passageway, it is usually guided by the main channel, which is used to arrange auxiliary and general commodities. The specific plan is generally decided by the demand and spatial characteristics of the shop itself.

The collection channel should be placed in the tail of the main channel. At the same time, we should focus on the publicity of VI, such as LOGO, spokesperson and other brand logo.

Appropriate lighting atmosphere highlights brand image

about

As far as display is concerned, the role of light is not only to simply illuminate objects, to meet people's visual function needs, but also to create space, render atmosphere and pursue perfect visual image.

Natural light will change with time, so we should conduct preliminary lighting survey when designing the store layout, so that the light can be scanned with different periods of time near the store door and the front of the store with the sun's running, so as to attract customers.

Compared with natural light, artificial illumination can achieve the same effect.

In use

The main purpose is to extend the light in the whole store and keep the color tone in the shop uniform so as to ensure the basic lighting in the shop.

Among them, the main application modes include two schemes: embedded (such as floor lamp, roof barrel lamp) and direct suction ceiling lighting. If the key lighting is highlighted, the application of key lighting is very important for popular and main products.

The key lighting can not only make the product form a three-dimensional feeling, but also the strong contrast of light and shade will help to highlight the characteristics of the product.

Of course, key lighting can also be applied to windows, LOGO, brand endorser, and store models to enhance the brand's unique effects.

As far as equipment is concerned, commonly used devices are spotlights and wall lamps, which can be selected according to the specific characteristics of the products. If the lights need to be strengthened, auxiliary photographs can be adopted. Its main role is to highlight the color levels in the store, render colorful atmosphere and visual effects, and enhance the attraction and appeal of the products.

Overall, store lighting should make the clothing store full of personalization and artistic atmosphere, eliminate the visual dead angle through the cross illumination of all kinds of rays, ensure the best effect of display, and thus highlight the brand characteristics and the charm of the product.

Color harmony is pleasing to the eye.

The color of clothing store layout should be unified, and the color of clothing and decoration should be very harmonious, so that people can see the main color of your store at a glance. The unity is not to make the dress and decoration color identical, that will make the store look dull and monotonous, it should let the local contrast and obey the whole.

In the same collocation, the same color of the clothes will give people a very comfortable feeling, but pay attention to the same collocation should not be the same style, the same length of put together, so as not to make people feel like a warehouse; in contrast collocation, with cool colors to foil warm colors, such as: with green clothes against red clothes, blue clothes against yellow clothes, placed on a pole, can not let cool colors and warm colors each account for 50%, preferably 3:7 ratio is more appropriate, we should pay attention to interspersed combination.

Digging good feeling life

The competition of clothing stores is the competition of its brand foundation. In order to highlight the brand culture and ideas, network and multimedia have gradually grown into a sharp weapon to display the characteristics of the store.

Using tone equipment can create a shopping atmosphere to cater to the customers' psychology, promote brand culture and ease customer sentiment.

For example, fashionable clothing stores can play fashionable pop music; retro style clothing shops can play classical music; formal and professional wear shops can play relaxing music.

At the same time, the company can also play video clips and product advertisements through video devices, so that customers can have a deep understanding of the brand.

The clothing store layout is scientific and reasonable, pleasing to the eye, and giving the customers a sense of good enjoyment, so your sales have also been half done. Although there is a slight exaggeration, the importance of the layout of the clothing store can be clearly seen. This is a great sight at the major clothing brand terminal stores.