Clothing Shop Decoration Skills: Color Decoration Clever Help
The operators of clothing stores have decorated designs based on the color and lighting of commodities, but new stores or women operators sometimes choose the color they like.
But in order to do well, it is better to classify the nature.
In the daily life of human beings, the following three elements are introduced to color perception.
(1) hue: it is the color of red, yellow and green, that is, the primary color. It is the basic color of all colors.
(2) lightness: color that indicates brightness.
For example: light pink, bright red, yellowish green.
Dark colors, such as light grey, purple, olive and brown.
(3) chromaticity: the brightness of colors, such as black, white and red.
It can also be divided into bright and warm colors and cold colors.
Warm colors are generally easy to get close to.
Color system
For example, red, yellow and other colors, this is more suitable for the younger class shop, the same color department, pink, bright red, goose yellow and other women like.
color
It is more suitable for women's shop and baby shop.
The cold color seems to be very far away and very high. There is a sense of expansion. Shops with high ceilings in cold areas are not suitable for use. Otherwise, they will feel very cold and cool in the store, and they will feel less cordial and avoid using them as much as possible.
But in the summer, in order to recreate the feeling of mountain peaks and waves, Chen used cold colors to create a sense of coolness, so it is suitable for seasonal applications.
In addition, the elements that can form a color effect are the blending of commodity color and wall color.
For example, the yellow walls are not only strange, but also easy to lose if they display yellow goods of the same color system.
commodity value
。
It can be seen that if the contrast colors such as black and white goods are displayed, the products will be more distinct, and the contrast color must be used.
Shop coloring can not only improve the purchasing power of customers, but also improve the standard of goods.
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Decoration shops are naturally designed to improve clothing sales. In foreign countries, shop decoration style, window design, merchandise display and so on are all a great learning.
If this series of work is done, the sales of the same clothes can increase by 15% - 30%.
With the increasingly fierce competition in the clothing industry, many clothing stores, markets and franchised stores have begun to realize the influence of display on sales.
But many businesses do not know where to start.
A large number of websites here summarize the decoration points of men's clothing store.
Clothing positioning is a basic course for every businessman.
Different positioning, the way of displaying goods is different, and the requirements for decoration are different.
If you rely on the amount of money to make profits, the popular brand will often be displayed on the table and neatly put on many garments, which will give customers the feeling of Amoy, so this popular clothing store needs to make enough desktop when decorating.
Lattice shelves are also used frequently, just like there are many checker shelves in the UNIQLO to display different styles and styles of clothes.
If it is a mid-range fashion brand, it should take into account the display of clothes hanging samples when decorating.
The purchase of all kinds of shelves will be a problem to consider when decorating, and the space for desktop display can be reduced appropriately.
If you take the high-end brand of clothing, then a professional designer can match the brand positioning of high-end clothing.
It's hard to finish high-grade decoration on your own.
A good passageway can definitely increase the sale of men's clothing.
Many shopkeepers are advocating the principle of "easy access" and try to stay in customers.
The reason why it is easy for customers to enter the shop is simple. Many bosses understand that the access is smooth.
However, men's decoration should take into account that men's consumption psychology is different from that of women.
Men have a broad mind, and they are also spacious and bright when they are shopping.
So don't design too many decorations on the passageway, you can do some articles on the rest area.
Men's customers shop more easily than women, and comfortable sofa will provide a good shopping environment for men.
If there is no certainty about color matching, it is recommended to choose black, white and gray, so that the main colors will not steal the style of clothing, but also ensure the stability of clothing.
Many garments can also achieve good results in the use of brown coffee.
On decorative materials, baking varnish glass is a good material with good quality and low price, even if there are some big brands, it will also be used.
The principle is to conform to the brand style and positioning.
Man is a kind of light seeking animal, where light can attract eyeballs, but light depends on darkness. This is the technology of lighting.
For a clothing store, the electricity consumption of lighting is really high, but if you want to make good sales performance, the money can not be saved.
The lighting of men's clothing store needs not be too dazzling and practical.
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