What Can I Do To Save You?

The current economic environment is not good, purchasing power is weak, electricity providers are relatively fierce, smart appliances, custom appliances are aggressive, but all of this is not the reason for the fall of physical appliances, how to penetrate the surface of the store competition, to find their own competitive fulcrum, is the key to the breakout of the 2016 entity appliances.

First, do we really understand the impact of mobile Internet on physical appliances?

A sad fact: the mobile Internet network is regarded as a channel by the vast majority of Enterprises -- sales channels, electricity suppliers, or information channels to advertise, but does not understand that the development of mobile Internet brings the greatest value to enterprises, which is a high demand expectation of consumers.

Can we do more in our business and really raise the quality of our products?

Can we be more considerate in service?

Better and more pleasant?

Can we have more aesthetics in design to make products feel more pleasing to the eye?

I remember in an unusual book, "Tibet life and death", there has been such an expression: what you can get from what you pray for, what you believe in can achieve anything, no matter what, you are right.

Two. Is there any real way of thinking about the path elements that affect entity store performance?

Popularly speaking, influence

The path of performance is the first to shop rate, popularity is not strong, you are a customer killer also did not recruit.

The second is the conversion rate, and how many people actually buy deals.

Third is the rate of re purchase, how many customers buy it again.

The fourth is referral rate, and how many customers are willing to recommend it to his friends.

The shop rate is a reason for customers to come to the store: why do you want to go to your store?

The usual practices include: attracting activities, attracting money, conducting shop roadshows, etc.

Activity attraction: the owner of a store summed up the 18 tricks of attracting customers, including electric vehicle show, free trial drive, tour exhibition, electric car race, scenic spot renting, first report, sponsorship news, soft article, banner war, group introduction, online promotion, safety seat, rent and sales, user service, trade in and new store.

In short: with exhaustion of the whole body, there is always a way to change your smile and go back to patronize.

Explosive payment attraction: Taobao, which originates from the electricity supplier, is actually very suitable for attracting customers from stores. This strategy is also very suitable. Explosive money is not a big bait. For example, during the activity period, a product of one or two products can be produced, so that customers can not refuse to use super low price, and then call to realize related sales.

Shop roadshow: business super shop is very good at using this way; at the weekend, in Ji'nan's Ding Hao square, wandering around to see a shop specializing in the sale of magic props, the boss is performing magic tricks with props, and is known as free teaching.

A small number of children pulled their parents away, and went in to learn several tricks in a happy way. Then they tied their parents to buy the magic props that they had just learned, and left happily.

The reason is: taking products as props, serving as the stage, presenting a wonderful play for the customers, the drama is wonderful enough, and your business is also going to play.

It should be understood: each store has different situations, different industries, different sections, etc. the cases are just inspiring rather than antidote.

Conversion rate, recovery rate and referral rate can be summed up in the service system of the whole store.

When it comes to the service system, it is associated with a slogan called "consumer centered", which is called "the consumer is the center". The reason why it is a slogan is that the shop industry basically stays at the stage of shouting, only to prove that it agrees with this view and is not obviously outdated.

Really get to know it.

There is not much demand, trend and culture.

The understanding and implementation of service depth is becoming a key link in determining store conversion rate, re availability and referral rate.

In terms of service, the case of "electrified mountain pass" was also mentioned in Taobao University's classroom. The electric mountain pass sales shop in Tokyo City, Tokyo, Japan (hereinafter referred to as "electrified mountain pass shop") is such an unknown household appliance community store. Its monthly sales volume is up to 100 million yen (about 5 million yuan RMB). It has been established for 16 years, and has been profitable for 15 consecutive years. It is still a high profit of 35%. Even Haier is admired.

Why is it so cattle? The cattle are unique in providing services that exceed their customers' expectations. In the view of the mountain pass of the electrified mountain pass, the service can be divided into surface and deep layers. The former refers to products related sales and repair services, while the latter covers extra services such as helping customers resolve difficulties.

The "electrified pass" not only provides quality maintenance services to the customers (surface services), but also helps customers to put their shoes in order, trim branches, repair gates, clean up rainwater pipes, and even move cupboards and wardrobe at customers' request.

With the extra access to these deep services, customers are more willing to repair and purchase home appliances at the "electrified mountain pass".

"Lifetime hanging for the sake of customers, in order to truly move customers.

It is the true meaning of "even if it is a little more expensive to buy from the electrified mountain pass shop" to make customers feel loved by their relatives and to serve them without desire.

We must firmly believe that enterprises that are going against the market are all alike, while struggling enterprises have their own reasons.

In the cold winter, there are also plum blossoms enjoying this quiet.