20 Bold Thoughts On The Clothing Industry

about clothing 20 bold thinking of the industry

1 or 5 years later, the so-called "brand", "big name" and "luxury" will be replaced by new brands. With the growing maturity of consumers, the flat dissemination of information has brought the "shuffle" of the apparel industry as a whole, and mass brands and large and full commercial formats will be replaced by new brands.

2, the clothing industry from the commodity era, return to the product era. The price of goods will enter an era of extreme value. Consumers no longer pay for excessive premiums.

3 or 3-5 years later, China will emerge a large number of new brands, which are different from the industrial clusters that are concentrated in the coastal areas 20 years ago. This round of brand distribution is not obvious because they are all brands from retailers.

4, simple clothing agents will disappear in 5 years. Upstream is the revolution from factories to consumers. Downstream is the counterattack of buyers' rally stores. The two forces' struggle is a systematic change brought by market and consumer demands.

5, the channel level of garment industry will be extremely compressed, and the chain of factories to consumers will be shortened indefinitely.

6, the decline in store rentals has become an inevitable trend. The application of Internet tools makes it possible to build self generated traffic. The advantage of booming passenger flow is no longer the only choice.

7, commercial real estate will open the door to shops that attract tourists. Commercial real estate will in turn rely on shops with Super Sticky power and even change the way of cooperation.

　 8, traffic and data will become the most valuable resource possession of garment enterprises. Who has more precise user resources will occupy more market opportunities.

9. clothing In the next 5 years, the boundaries of the industry will become more and more blurred. The rise of the gathering stores will break the original rules of industry division, instead of the consumers who are divided according to the crowd.

In 10 or 3 years, it is not the most dangerous business to really understand who is actually the clothing business serving which group.

11, the method of dividing consumers by gender, age, occupation and income will be totally invalid. What really distinguishes people is "generation generation".

12, the advertising and marketing methods of garment enterprises will be invalid in the next 5 years. The era of consumer oriented business is fans. Fans who do not gather fans will not be able to move on.

13, who can go closest to consumers and really interact with consumers, and who will succeed. Consumer loyalty will be redefined.

14, in the future, the innovation of garment enterprises will become a new normal. Besides the innovation of goods themselves, the requirements for service innovation will be more extensive.

15, "eyeball effect" will become the ultimate marketing tool for clothing stores. The rules of the apparel industry will become more and more entertaining.

16, the fitting room in the future store will be used as an art device, not just as a functional area.

17, the future clothing enterprises, no matter what barriers you set up, will be copied and imitated. The only thing that will not be copied is "taste".

18, changes in the garment industry will be more frequent and diversified. The original intact traditional clothing industry will be redefined and defined.

19, the future clothing store will not be a simple place to sell products. The era of brand marketing is not only selling products, but also telling stories to sell culture.

20. High technology It is possible to replace machines with machines. This will become the fuse for the next round of garment industry transformation.