Exclusive Interview With Percy And Outdoor Brand Ma Yubiao

Dynamic music, eye-catching Halley, and bright display style, Percy and his first appearance at ISPO BEIJING have attracted many visitors. Ma Yubiao, general manager of Percy and brand, was very satisfied with the results of the exhibition during his exclusive interview. He also had confidence in the offline layout of the layout.

In 2012, it felt that China's outdoor market was developing vigorously, and began to enter China, achieving an annual growth of over 100%. In 2015, the turnover reached 4.2 billion.

Good brand image comes from

High quality raw materials, every product needs KOC quality inspection, and the whole industry chain control enables us to get the recognition of the market.

Percy and entering the Chinese market are from

At first, I think the Internet represents a direction of development.

Not only do consumers know about Percy and the most convenient channels, but also our products are delivered to consumers faster, and we get feedback for the first time to improve our products.

Now, the marketing mode of Percy and ho is also changing.

In addition to the original

The brand will be dominated by the direct camp mode, and the affiliate mode will be supplemented and the offline channels will be opened up.

I think the offline channel is an indispensable part of outdoor brand. When the online market reaches a certain scale, the entity store will bring three-dimensional experience to consumers.

The future online and offline channels should reach the same brand, design, quality and price, giving consumers more freedom to choose.

From the perspective of opening a store, I think a large scale brand outdoor shop will be more profitable. In this regard, many fast fashion brands have already had many successful examples.

The large storefront not only increases the turnover, but also establishes the brand image and makes it easier for consumers to accept it.

From another point of view, large storefront can display more abundant products, more sports space and better consumption experience. Decathlon is a good example.

Bo Xi and the outdoor outlets will be set up in the first tier cities, and it is expected to reach 100. The suitable area is 200 to 500 square meters.

In the coming year, we will strive to open up online and offline channels to form a three-dimensional brand operation structure, so that Bo Xi and China can get a longer term development.

In the near future, consumers will not only be able to buy Percy and products conveniently online, but also can see brand stores everywhere online, and the spirit of outdoor sports promoted by Percy and he will attract more people to join the ranks of outdoor sports.