Lin Chujie: Because Of Understanding, So Calm.

People often envy those who suddenly succeed, but they do not know how much sweat and tears they have behind the success, and how many failures they have made before they succeed.

The success of Mr. Lin Chujie's first secret honey has always been inseparable from the word: firmly believe!

Lin Chujie saw the needs of women for health and comfort, so he firmly believed that comfortable and healthy underwear would become the mainstream of the market, so he insisted on it.

And this is his insistence.

In the face of the industry's big shuffle now, many brands have disappeared and narrowed now, still can stubbornly take root in the market, and firmly absorb the moisture of the market.

Perhaps many people will be surprised, will be surprised.

Because the disappeared brand is not only an adjustment type, but also.

.

Many people say that the market is merciless, indeed.

The market is a good platform for fair competition.

It is also firmly believed that the quality of products is the key to the development of products.

And a brand's long-term development needs time to raise, so in order to improve the quality of products, he pferred the company from Chaoshan to Yanbu.

Lin Chujie, from the mold cup to the underwear without steel ring, has gone out of a successful road.

Although his success is not impossible to replicate, it can not be duplicated by anyone.

Many people saw business opportunities, but they died on the road.

However, what is amazing is not only Lin Chujie's persistence, but also his heart.

Lin Chujie's insistence comes from his accurate analysis of the market, but the conclusion drawn from the analysis is only a road to him, and how to go on this road needs to be explored.

Lin Chujie groped out of the first secret honey Road, that is, meet the needs of the market, adhere to quality.

After the success of the first secret honey, though Lin Chujie knew that now the adjustment type and the steel ring occupied half of the territory, he was not lost to his original intention.

He wanted to give female consumers a comfortable and healthy product, so after he successfully grabbed some of the market, he did not plan to enter the market with steel rings, but insisted on walking on the perfect steel rim.

Lin Chujie has always believed that health is the first choice for women. So even now, even without a steel ring bra, it has gone from obscurity to half the market.

He believes that this is not the peak of no steel ring. He firmly believes that the peak of no steel ring can occupy 70% of the market share.

Therefore, he and his team are not satisfied with the existing achievements, they are still working hard.

Looking back at the growth track of the first Mi Mi, we can see that when everyone else is still suspicious of no steel ring, Mr. Lin Chujie has begun to develop and improve the steel ring without any doubt.

Before the first secret honey came out of the market, Mr. Lin Chujie believed that the first secret honey could seize the market, because the first secret honey not only had a healthy concept, but also had the function of gathering together.

No progress means retrogression.

Therefore, Mr. Lin Chujie, who does not want to be left behind, has not stopped at present. Although the first secret honey can be said to be a market leader in the no steel ring, in 2016, Mr. Lin Chujie and his team upgraded the upgrading design section.

They have set three major tasks this year: upgrading products, strengthening design and increasing promotion.

If the upgrading of product and design is the upgrading of the hardware of the company team, then promotion can be done on the basis of hardware.

In order to strengthen the promotion, first secret honey will cooperate with the lingerie association this year. In the name of sponsorship, it will set up 10000 concerts in five parts of the country.