POOVE President CEO Chen Jinbo's Magic Weapon

POOVE will actively comply with the development trend of the industry and market in the future, continue to inherit, deepen and inherit the craftsmen spirit, and take the strategic thinking, global vision, creative product concept, humanized design and research and development, meticulous procurement, quality production, professional personnel deployment, rigorous management process and precise marketing promotion to truly create the POOVE youth exclusive product into a top-quality product with ingenuity and details in detail, so as to provide more in-depth and meticulous care for the healthy growth of young partners, so as to further consolidate and consolidate the brand foundation.

Since its establishment in 1988,

Under the guidance of far sighted strategic thinking, POOVE has been insisting on promoting the technology and quality upgrading of exclusive products for teenagers, so as to provide more comfortable and caring growth for young people.

In 2015, under the leadership of Chen Jinbo, POOVE launched the two major strategic projects of "three years quality upgrading project" and "ten year quality building plan". The aim is to upgrade and optimize the process and production process of the product, and introduce intelligent production equipment, and actively introduce professional R & D, design and technology talents to keep up with the latest international developments.

And cutting-edge technology, all aspects of upgrading the technology and comfort of exclusive shoes products for young people, so that POOVE's exclusive products of young people can truly "both inside and outside", truly achieve the same quality with the international top brand.

Based on this strategic blueprint,

At the executive level, we have launched a series of new initiatives to optimize and upgrade product quality from inside to outside.

On the one hand, through the comprehensive introduction of the commodity planning department, from the terminal market research and consumption trend analysis in the early stage of commodity development, the commodity style planning, process technology grafting, and the main selling points of commodity listing, FAB knowledge interpretation and market promotion are formed to perfect the virtuous circle system, so that the upgrading of the product quality can be better pformed into the sales promotion of the terminal market.

On the other hand, the establishment of POOVE shoe technology laboratory focused on the three functions of shoe sole function, shoe vanguard technology and the overall comfort level of footwear products, and promoted the upgrading of POOVE footwear products in terms of functionality and comfort.

In the new spring and summer products of POOVE in 2016, the innovative functions such as shock absorption system, light comfort system and easy bending system, the development and application of pioneer technology such as 4D, colorful flying fabric, and 3D technology, such as foot protection, 3D stereo and breathable, are all from the research and development achievements of POOVE shoe technology laboratory.

Creative and humanized technology and functions bring more perfect, comfortable and more suitable clothing experience for teenagers. It also makes POOVE products stand out and take the lead in the 2016 spring and summer consumer market.

Over the years, the relentless pursuit and efforts of product quality have brought POOVE's high quality reputation and long-term trust and support to consumers.

In 2015, POOVE was awarded the "China's 500 most valuable brand" released by the world brand laboratory. Chen Jinbo, who won the "2015 youth industry leader", fully confirms the high recognition of the brand in the market and industry.