Management Skills: Store Business Without Worry.
For the brand clothing shop, how can we manage well? What skills do we have? How can we increase the attractiveness of the store? I believe this kind of problem is a topic of great interest to all brand clothing store operators.
In fact, we can review the problems we neglect in the process of storefront from the following aspects, so as to enhance our store operation.
Shop location
If you are not on the busy street, people who pass by do not have the need to purchase shoes and clothing, then the store's product placement is very important. The door can be hung with exaggerated unique collocation, the purpose is to attract people to see.
The brand breaks the code, the shopping mall monopoly draws off the cabinet and so on the mark to be able to awaken to hang out.
In short, as long as we can attract customers to the store, we can try it.
Shopkeepers should know something about shoes and clothing knowledge and collocation knowledge, such as clothing, and tell them how to distinguish clothing, fabric, dyeing, accessories, the difference between good clothes and bad clothes, and how to match them.
The more customers know about clothes, the more willing they are to buy your clothes.
No matter what the psychological feeling of price or beauty is, it is known after comparison.
Therefore, the shoes and garments that are mainly pushed should be sold in comparison. When the customers choose the items to sell, they will put the good quality and high price products next to them.
customer
Compare yourself with your choice.
For example, selling silk fabrics, putting silk fabrics on the next side, and telling the customers how to distinguish that feeling is completely different from the feeling after wearing.
Even if the price is higher, people are willing to spend more money on it.
Large numbers of
Low price goods rejection
It can bring popularity. Chinese people love to follow suit. Most people can't make up their minds. There are always one or two natural leaders in a group of people. Their words are especially influential, so they should stimulate their speeches more. Once they are enthusiastic and commenting on this is the real brand, the person who knows the price and knows the goods will speed up the judgement of the people around him.
For such customers, if they do not see the water in the mountains, they can bring a lot of customers to you, and they will also sell you a lot.
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