Underwear Industry Is Bound To Usher In A Revolution.

In the US, the secret of Vitoria uses a luxury lingerie show to suck up the eyes and earn a full pot.

While enhancing brand influence, many lingerie enterprises began to visit the capital market.

Data show that the beauty of the city's underwear show to the audience of nearly 10000 people, including more than 2000 dealers, more than 1000 looking forward to franchisees, more than 1000 intention customers and nearly 5000 ordinary spectators.

At the 2016 GB meeting, which was just finished in China, the urban beauty of underwear listed company tried to build a big show of underwear industry in the water test. This is a press conference on underwear brand in the form of concert.

Zheng Yaonan, chairman of the city beauty, told the twenty-first Century economic reporter: "we are doing a new change in consumption upgrading, brand, positioning, product and store image.

This show is a change in brand promotion, promotion and positioning. "

In recent years, brand upgrading has become the consensus of local underwear enterprises.

Behind this, despite being affected by the economic downturn and the impact of the electricity supplier, the underwear industry has maintained a relatively good growth momentum in contrast to the downturn in the apparel industry.

Reporters combed the financial report found that, including urban beauty, an Li Fang, Hui Jie shares, including underwear listed companies have gradually surrendered 2015 net profit growth performance record, underwear generation business Delis, Virginia also have good performance growth.

"Underwear show" is one of the ways to promote our brand.

Wei's show gives us a lot of lessons, including lighting and stage.

This time we just combine products, shows and stars, and will combine more with the public in the future, including the promotion of models as a focal point.

Zheng Yaonan said.

In fact, the underwear industry in China has such characteristics as low concentration degree, low end product proportion, brand decentralization and homogenization.

Take urban beauty for example, its annual sales volume is 5 billion, ranking first in the industry, but its market share is only 3.3%.

Against this background, since last year

A surge of activity has sprung up, and the summit forum, regional exhibition, training, outward bound training and online voting for end businesses and distributors are emerging one after another.

In consultation with Mr. Li Jinliang, a clothing business partner, the demand for underwear brand output is behind the boom.

"Underwear enterprises have reached the threshold of brand upgrading.

Whether or not

It's still a secret, selling products is the ultimate goal, but the underwear products in China are still the same.

Li Jinliang told reporters, "under this premise, the enterprise competition is how to export through the brand output and the idea to attract distributors, and finally persuade consumers.

This requires multiple forms of interaction to achieve. "

According to incomplete statistics, there were four underwear enterprises listed on A shares or H shares last year, including Manifen, Virginia, Jenson group and Hui Jie group.

There are five underwear enterprises listed outside the main board:

The flying cups, Choi Ting, and pro girl boudoir are listed on the new third board and the four board respectively.

Judging from its performance, underwear listed companies have made remarkable achievements in the past 2015.

In this regard, Li Jinliang said: "with the emergence of consumer escalation, consumers began to pay attention to health, style, comfort, underwear industry ushered in a phased outbreak.

Such an outbreak will be accompanied by the reshuffle of the industry, the concentration of industries will be improved, the failure of inferior manufacturers, the disappearance of small brands, and the running of excellent enterprises are inevitable.

Besides the listing, underwear enterprises have not stopped the pace of horse racing.

In the past two or three years, the urban beauty has distributed three brands in the low, middle and high-end three markets, such as free time, city beauty, Ordifen and so on. Zheng Yaonan revealed that the urban beauty will also launch a new sub brand this year.

In terms of market expansion, Yu Zhenqiu, chief financial officer of urban beauty, revealed that urban beauty plans to open 1000 to 1100 branches this year, covering three or four lines of cities. The first and second tier cities are mainly residential, residential and pportation hubs.

Among them, the first and second tier cities are group image shops, mainly self operated stores, while the three or four tier cities are mainly franchising.

"In the short term, underwear enterprises can expand and expand through volume," Li Jinliang told reporters. "But in the long run, underwear enterprises should get rid of low-end manufacturing to gain more market share, cultivate consumers, improve product quality, fabric, design and so on to suit consumers' experience, and finally increase brand stickiness through online and offline brand building."