• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    German Sports Brand Adidas Grew By 17% In The First Quarter.

    2016/4/29 15:42:00 188

    AdidasNikeSports Shoes

    German sports brand

    Adidas

    (Adidas) recently released its initial financial data for the first quarter, and sales and operating profits both rose.

      

    Financial data for the first quarter are as follows:

    Sales grew by 17% to 4 billion 800 million euros, excluding exchange rate factors, which increased by 22%.

    Operating profit increased by 35% to 490 million euros, even though it was still lower than that of its competitor Nike, but the increase was 6% over the same period last year.

      

    Operating profit margin 10.2%

    Adidas said on Wednesday that, considering its excellent performance in the first quarter, it has raised its full year profit and sales forecast for 2016.

    Excluding the impact of exchange rate, sales in 2016 are expected to grow by about 15%, higher than the previous 10% to 12% growth forecast.

    It is estimated that net profit from continuing operations will increase by 15% to 18%, higher than the 10% to 12% growth forecast.

    In contrast, as an old rival of Adidas, the American sports apparel giant Nike (

    Nike

    Last month, it said that the sales growth of group 2016 in fiscal year is expected to be less than 10%, lower than analysts' expectations, because of the impact of exchange rate on overseas market sales.

    After the news, Adidas's share price rose 7% to a record high.

    Since 2016, Nike's share price has fallen by 5%, while Adidas's share price has risen by more than 25%.

    Adidas's current stock price earnings ratio is 25 times higher than Nike's 24 times.

    For the first time in many years, investors believe that the valuation level of Adidas should keep pace with Nike.

    Adidas will release the first quarter financial data in May 4th and disclose more details.

      

    Classic series is new

    Adidas's strong performance in the first quarter is closely related to the two classic sports shoes of Superstar and Stan Smith.

    The Superstar series was launched in 1969, and its global sales volume reached 15 million double in 2015.

    Stan Smith was first published in 1963. It was not named at that time. It was named after the famous tennis player Stan Smith in 1971.

    About 5 years ago, Adidas stopped supplying this kind of shoes.

    By 2014, Stan Smith will be back again.

    In order to promote this series, Adidas collaborated with celebrities such as singer Pharrell Williams and finally achieved great success.

    Restoring ancient ways

    Gym shoes

    It is one of the best selling footwear categories in the United States, and Adidas is the leader in this field.

    In early March of this year, after the launch of the Adidas series of NMD, which combines three classic shoes in 80s, it was successfully detonated in the global fashion trend.

    According to data from Matt Powell, an analyst at NPD Group, sales of Adidas increased by more than 50% in March this year, and the performance in the two areas of fashion running shoes and classic running shoes is better than that of old rival Nike.

    Among them, the sales volume of classic running shoes Adidas increased by more than 150%, much higher than that of Nike 33%.

    The strong performance of the two sectors has increased the market share of Adidas in North America from 4.7% to 7%, and the heat of the younger generation has also risen.

    It can be said that Feng Shui has taken turns. Adidas's sales in the North American market have been falling year after year. In 2014, it was even surpassed by the new American sports brand Under Armour, ranking third.

    • Related reading

    The Situation Of Sports Shoes And Clothing Has Been Broken For Two Consecutive Years.

    Enterprise information
    |
    2016/4/29 15:09:00
    51

    Semir Apparel Business Grew By 16.15% In The First Quarter Of 2016.

    Enterprise information
    |
    2016/4/29 15:03:00
    176

    It Is Still Unknown Whether "Wonderful Flower" Can Save Metersbonwe.

    Enterprise information
    |
    2016/4/29 14:43:00
    177

    Adidas: Double-Digit Growth In Both Sales And Net Profit.

    Enterprise information
    |
    2016/4/29 12:22:00
    45

    Why Did He Buy Foreign High-End Brands Frequently?

    Enterprise information
    |
    2016/4/28 22:08:00
    147
    Read the next article

    Last Saturday, Women'S Shoes Were Not Optimistic About Net Profit Last Year.

    Performance slump, the domestic well-known shoe brand Saturday women's shoes plunged nearly 40% last year, the next time, we will follow the Xiaobian together to see the detailed information.

    主站蜘蛛池模板: 久久精品成人一区二区三区| 国产成人精品无码免费看| 人妻少妇看A偷人无码精品视频 | 久久久久久AV无码免费网站| 国产乱码一区二区三区四| 最近在线中文字幕影院网| 国产精品亚洲视频| 亚洲一级生活片| 久久午夜羞羞影院免费观看| 91免费播放人人爽人人快乐| 日韩精品专区在线影院重磅| 国产成人av乱码在线观看| 久久精品中文字幕| 被夫上司强迫的女人在线中文| 日本xxx网站| 嗯~啊~哦~别~别停~啊老师| 中文字幕の友人北条麻妃| 精品国产不卡一区二区三区| 日韩亚洲欧美一区二区三区| 国产午夜精品一区二区三区 | 黑白配hd视频| 日韩欧美一区二区三区免费观看 | 亚洲欧洲日本精品| 1024手机在线播放视频| 欧美激情综合网| 国产精品一区欧美激情| 九九久久精品国产免费看小说| 韩国二级毛片免费播放| 日韩伦理片电影在线免费观看 | 亚洲成a人片在线观看中文 | 琪琪女色窝窝777777| 国产老妇伦国产熟女老妇视频| 亚洲一区爱区精品无码| 风间由美一区二区播放合集| 我要看a级毛片| 伊人色综合网一区二区三区| www夜插内射视频网站| 污小说总裁整夜没拔出| 国产精品一国产精品| 久久久久波多野结衣高潮| 精品国产三级a∨在线观看|