The Situation Of Sports Shoes And Clothing Has Been Broken For Two Consecutive Years.

The domestic sports shoes and clothing brand "noble bird" released yesterday's 2015 financial results and the first quarter financial results in 2016 showed that last year, the company achieved sales revenue of 1 billion 970 million yuan, an increase of 2.57% over the same period last year, and net profit of 330 million yuan, an increase of 6.28% over the same period last year.

Operating income in the first quarter of this year was 524 million yuan, an increase of 0.37% over the same period last year, and net profit of 82 million 140 thousand yuan, an increase of 7.24% over the same period last year.

Previously, the performance of the noble birds continued to decline.

In 2013, revenue and net profit decreased by 15.74% and 19.79% respectively, and in 2014, revenues and net profits decreased by 20.21% and 26.27% respectively.

The promotion of sports and the enthusiasm of the national sports make sports training increasingly fashionable.

The company says that the company has been accelerating its pformation in recent two years, and has vigorously laid out the sports industry through "industry + products".

If you invest in Hongkong by BOY, a Spanish football brokerage company, you will set up a joint venture with the general association and China Sports Association to enter the campus sports industry.

The fund moves capital and invests several "Internet +" concept projects.

As of March 31, 2016, there were 4388 retail outlets, 417 first tier cities, 850 second tier cities, 1632 three line cities, and 1489 four line cities.

The analysis shows that the domestic sports industry has a huge prospect, but it is not yet mature. There is a lack of a relatively clear profit model and huge investment, which requires a lot of financial support.

Sports footwear industry is facing fierce competition in China and even in the world. Facing Nike, Adidas,

As well as sports brands, as well as fast fashion brands such as uniqo, H&M and so on, the key layout of the three or four line market, the return rate of the retail terminal is higher than the second line city.