How Many Years Will It Take For Local Enterprises To Catch Up With Nike?

With the approaching of Rio Olympic Games in Brazil, the major sports brands all over the world are eager to try. Apart from foreign brands such as Nike, Adidas and Andemar, many local brands such as Anta, Lining, XTEP, 360 degree, PEAK and so on are also involved in the competition.

Four years of sports banquet, competition is not only a match between national sports and sports, but also the sports brand of all countries.

In 2015, China set up the sports brand named Anta (11 billion 126 million yuan), the first ten billion sales of annual sales, followed by Lining and XTEP, ranking two or three in 7 billion 89 million yuan and 5 billion 295 million yuan respectively.

Sports brand collective warming, coupled with the national sports industry policy dividend drive, let the Chinese people can not help daydream, catch up with NIKE and Adidas, just around the corner.

How many years will it take to catch up with NIKE?

In 2015, sales amounted to US $30 billion 600 million, converted into RMB nearly 200 billion, which is 20 times the same period of Anta. The net income is 3 billion 273 million US dollars, which is 8 times the same period of Anta. The market value of this product is 105 billion times that of Nike, which is 13 times that of Anta in the same period.

1. With the continuous promotion of sports related consumption, sports development and sports popularization and participation, the government has injected strong vitality into the sporting goods market.

From investment driven to consumption driven, consumption has become a new driving force for China's economic development.

From the development path of western countries, when people are basic

After being satisfied, the first demand is health and exercise.

According to authoritative organizations, China's sports industry will reach 5 trillion -7 trillion in the next 10 years.

Two, the local sports brand after more than three years of reform and pformation brought about by the pains, after completing the inventory and channel reorganization optimization, clear positioning and focus areas, segmentation market entry.

Mergers and acquisitions, accelerated layout of overseas markets, new channel construction and product structure will usher in greater room for brand development.

Three, the Internet + era, with the popularity and application of the Internet, our brand can quickly go to the overseas market by carrying the network, greatly shorten the time of channel construction and enhance the efficiency of brand promotion. In addition, product innovation and R & D can also achieve real-time sharing and interaction through the network, of course, the premise is that our products can be delivered.

After comparison, the result is self-evident. It may take 10 years, 20 years, or even longer.

But the author thinks that the data only represent the past and face the gap in order to keep a clear mind. As Anta head Shin Shing Chung said at the annual meeting of the group's annual earnings report, although there is no chance of confrontation with Nike and Adidas, it can be expected in the future.

In short, how many years will it take to catch up with NIKE? Maybe it's just a false proposition.

But I firmly believe that the future can be expected.

With a firm goal and catching up, China will be able to produce its own brand that is comparable to Nike Adidas.