What Is America'S Paranoid Tendency In Internet Pformation To Make It So Decisive?

No ordinary road.

In the seventh year of listing, the first loss has been made, and at this juncture, it has attempted to make some achievements in the pformation of enterprises. So far, it has been shown to the outside world that it is constantly trying and making mistakes. This almost radical pformation has long been criticized by the industry.

Smith Barney apparel released 2015 annual performance bulletin, said the company achieved operating income of 6 billion 285 million yuan in 2015, down 5% compared with the same period last year, including operating profit of 150 million yuan, down 184% compared with the same period last year, net profit attributable to shareholders of listed companies was -4.31 billion, down 396% over the same period last year.

Zhou Chengjian, chairman of the American Apparel, said, "pformation is painful. The biggest challenge facing traditional enterprises today is whether they know how to use the Internet and have no determination to make up their minds. The cold winter in traditional industries will get colder and colder.

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"It is a new business path, even if it is a narrow escape from death. In the past two years, we have given up short-term interests to seek pformation."

It is noteworthy that the American Apparel has lost from today's net profit of more than 1 billion yuan to today's losses and is forced to close the shop. The former domestic first clothing brand now falls down the altar, but the United States is still bigoted in the Internet pformation. What makes it so decisive?

From 2011 to now, the domestic garment industry has undergone tremendous changes, the impact of the electricity supplier and the adjustment and integration of its own industries. The listed companies like YOUNGOR have tried the real estate industry to seek greater profits.

"Fan" APP

Last May, at the scene of the 20th anniversary anniversary of the founding of the United States, chairman Zhou Chengjian launched the "fan" APP to the outside world, and then "fan" APP twice invested in the famous variety show "wonderful flower".

According to media reports, in the first quarter of the "wonderful flower", the sponsorship of the United States border clothing reached 50 million yuan, second times actually more, but did not disclose to the outside world.

It is understood that the "fan" download volume is currently increased to 9 million, active users in the day around 300 thousand, from sponsorship to users, how to plate into real gains is regarded as a key move.

In July last year, the United States unveiled a plan to raise fund-raising funds, which was intended to raise 9 billion yuan, of which 6 billion yuan was used for the construction of O2O all channel platform. However, in November of that year, the United States dress announcement announced that the total amount raised would not be more than 4 billion 200 million yuan, from platform construction to brand sales platform, and its investment amount was reduced from 6 billion yuan to 1 billion 200 million yuan.

Semir showed a wise side.

The focus of development is not leaving the garment industry, but finding a growth point in the field of children's clothing industry.

In 2002, Semir clothing began to enter the children's clothing market. As of now, children's clothing accounts for about 32% of Semir's total clothing revenue. Its brand balbala market share is 4%, and its growth rate has been over 25% for three consecutive years.

From the overall revenue perspective, in 2015, the United States and the United States apparel fell 5% to 6 billion 285 million yuan, Semir clothing revenue grew 15.74% to 9 billion 430 million yuan.

In 2013, two years ago, the revenue of the two companies was only 600 million yuan.

In 2010, the United States costumes began to actively explore pformation and upgrading, promote APP, and release online state purchase network. Many people think that this is a product of interest oriented. Small circles think that it should be the product of danger consciousness more accurately. In the era of Internet economy, the speed of the whole industry chain has been quickened, and the enterprises are more pparent. The new brands are directly referring to traditional enterprises. How can traditional enterprises correctly treat the problem of "Internet +"? The Internet is a double-edged sword. Some people use it to cut corners and others to be slaughtered.

Zhou Chengjian, chairman of the American Apparel Industry, said: "pformation is painful. The biggest challenge facing traditional enterprises today is whether they know how to use the Internet and have no determination to make up their minds." the traditional industry will get colder and colder in the winter.

This is also the key to the pformation of the United States.

The change of age will not give enterprises the opportunity to breathe and the way for enterprises to develop. Wang Xiaofang, the chairman of the poly business circle, completed the pformation and upgrading on the 30 day, and became the first person to pform and upgrade. He summed up a series of pformation experience to help traditional enterprises face more challenges in the times. In May 4th, in Guangzhou, the "Internet + era pformation and upgrading" course was about to start.