It Is Still Unknown Whether "Wonderful Flower" Can Save Metersbonwe.

The competition of casual wear brands is becoming increasingly fierce. "I usually tend to buy H&M, Forever 21." Wei Yaqin, who is currently in junior high school in Nanchang, Jiangxi, told reporters that she was not very willing to buy domestic clothing brands at ordinary times. This view is very few among the current young consumers, and this has already affected the sales situation of domestic apparel companies, making it very embarrassing for companies that were very popular in those days.

For example, the 2015 earnings report released by Smith Barney showed that its total operating income was 6 billion 294 million yuan, down 4.92% from the same period in 2014, while net profit fell 396% and 431 million yuan. This is the first loss in the first seven years of the listing.

　　 Smith Barney The explanation is that the competition in the casual wear industry is fierce. Although the company has a strong market position in the domestic casual wear retailing industry, with the continuous segmentation of the market, the competitive pressure from the domestic and foreign competitive brands will continue or even increase, which can lead to the reduction of the company's product price or the reduction of sales volume, thus affecting the financial situation and business performance.

In fact, in recent years, Zhou Chengjian, founder of the US bond company, has led the company's team to improve and adjust in many ways, such as optimizing the supply chain of the company, adjusting the sales channels, adapting to the layout of the Internet trend, promoting the 020 and the on-line APP.

Wei Yaqin and her roommate usually catch up with a name called " Let's Talk The network variety show. As a homemade program on Iqiyi, at the beginning, the "wonderful flower" was sponsored by the US bond, and the title of the second and third phase was changed to the name "APP" which was promoted by the US government.

"Everyone knows that." But there is "fan". Wei Ya Qin It is really remembered through programs. But she still feels that the costumes in the program are "strange and exaggerated". The 20 year old girl said.

However, at present, these marketing has not yet brought any substantial effect to this enterprise.

It is no doubt that the aim of this online drama is to pull back its main sales people. In the latest quarterly earnings report, the company said its core brand Meters/bonwe, the same name, would return to focus on 18~25, a young target consumer group. Brands try to be fun, fashionable and cutting-edge.

The continuous launch has indeed increased the popularity of the United States and the government. Today's "wonderful flower" has become a phenomenal program and enjoys a high reputation. In the second quarter, the total volume of "wonderful flower" is over 600 million. According to the AdMaster SEI evaluation system, the popularity index of fan APP is 288, and the recognition of "fan" has increased by six times.