Bosideng Revenue Decreased By 23.61% In 2015.

In April 28th,

The 2015 annual report revealed that business income was 6 billion 290 million yuan, down 23.61% compared to the same period last year, and net profit was 132 million yuan, a decrease of 80.97% compared with the same period last year.

The report shows that the overall revenue has declined as a result of the domestic macroeconomic environment and adverse weather conditions, coupled with the group's active adjustment of business during the year, its efforts to clean up inventory and optimize the retail network.

By the end of March 31, 2015, the group's revenue was about 6 billion 292 million 600 thousand yuan, down 23.6% from last year.

During the year,

The down jacket business continues to be the largest source of revenue for the group, accounting for 64.8% of the group's revenue, while the remaining 16.1% and 19.1% come from non down garment business and OEM processing business respectively.

By the end of March 31, 2014, the above three businesses accounted for 73.5%, 15.8% and 10.7% of the group's income respectively.

brand

Revenue from business, OEM processing and non down garment businesses were about 4 billion 79 million 900 thousand yuan, 1 billion 201 million 800 thousand yuan and 1 billion 10 million 900 thousand yuan, respectively, down 32.6%, 36.5% and 22.3% respectively.

In 2016, Bosideng will continue to actively implement inventory reduction measures to improve business tone.

On the basis of cleaning up inventory last year, the group further clarified the division of labor and concentrated on the sale of secondhand goods at "discount stores" to ensure a balanced sale of new and old goods.

In the development of new products, we should substantially reduce traditional and basic styles and avoid duplication of old goods.

In addition, the group implements the national unified retail price policy, avoids unnecessary competition among distributors, and maintains the healthy development of each down garment brand.

At the same time, we should speed up the construction of information technology, improve data management to improve operational efficiency, and promote the goal of group pformation to retail.

In the channel construction, taking into account the change in consumption patterns, the group will also actively study online shops opened in large shopping centers.

International Business: the group will further expand its flagship store business and increase its full range of down garment products to expand overseas sales of its own brand down garments.

The report also concludes that the group will actively seek opportunities for new businesses and external cooperation alliances, including introducing strategic investors to help and enhance the group's business, so as to further enhance the strength of the group in operation, management and acquisition and merger, and lay the foundation for developing the goal of multi brand integrated apparel operators.