Adidas The Two Annual Increase In March Is Mainly Due To Its Excellent Performance.

To create a topic, the reputation of the product is far less than the good news of profit.

Adidas has issued a new statement after the recent series of new releases.

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It is reported that

The statement said that due to the increase in gross margins and operating costs, the Group expects operating profit to grow to 35% euros in the first quarter of fiscal year 2016 to 490 million euros.

It will also rise by 38% to 350 million euros.

Affected by this announcement, the group jumped more than 6% on the opening day, and jumped 5.20% all day.

In addition, the group will usher in the new CEO.

The first quarter earnings report said in a notice that it will be announced after May 4th.

Therefore, the group raised the original annual revenue growth rate from 10% to 12% to 15%, while the net profit growth of the whole year's continuing business is the same as that of the annual revenue growth. Therefore, the group has raised this to 15% to 18%.

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Although the fashion circle is dominated by many European and American brands, the trend of fashion is also dominated by the European and American departments. However, with the rise of local brand forces in the Asian market, Asian manufacturing has also become the choice of many young people, which greatly affects the status of the traditional fashion brands in Europe and the United States.

Fashion experts have found that high quality is no longer the trump card of luxury brands in Europe and America. The local production base, new fabrics and lower price regulated by Asian brands are attracting more consumers.

Data from lac Crawford show that sales of Korean brands and Asian brands are increasing year by year.

In addition to the recent Seoul luxury conference, Lian Crawford also said that the number of Chinese brands in the Department Store increased from 4 to more than 30, while the main buyers were overseas Chinese, with the age of 25 years old.

With the younger generation of fashion consumers, the demand for personalization is gradually increasing. As a brand made in Asia, due to the development time is not too long, it is more willing to contact new things, so no matter from design to fabric innovation, it is even more unexpected.

But will future Asian manufacturing become a benchmark for Europe and the United States? This still takes time to observe.

But the most important point is that consumers are no longer prejudiced against "made in Asia".