Bata Foreign Markets Are Stuck In The "Closed Shop Tide".

Bata, a professional shoe retailer based in Lausanne, Switzerland, announced that it will close 29 Swiss stores.

The group said the move was intended to deal with competition in online sales and the strength of the Swiss franc, encouraging local consumers to buy products in neighbouring countries.

Those familiar traditions

The brand is now in the mire of declining performance.

Bata, a professional shoe retailer based in Lausanne, Switzerland, announced that it will close 29 Swiss stores.

The group said the move was intended to deal with competition in online sales and the strength of the Swiss franc, encouraging local consumers to buy products in neighbouring countries.

It is understood that Bata is one of the largest shoe retailer in the world, operates 5000 stores in more than 70 countries and employs more than 30 thousand employees.

At present, Bata France has entered the bankruptcy process. According to the high level, the company will be bought by a syndicate composed of 7 retailers headed by Courir and Etam.

Nowadays, the overall depression of women's shoes industry has become an indisputable fact.

In the face of declining performance, the main reasons for each brand's external claims are mostly macroeconomic slowdown, weak consumer willingness to consume, and operating costs including rents and labor costs continue to rise. Last year, global warming caused unsalable goods and so on.

The constant impact led to weak sales.

According to foreign media reports, the group explained in the official press release various reasons for closing the store, including the impact of the electricity supplier, the saturation of the Swiss shoe market and the change in buying habits of Swiss consumers (they prefer to buy in France, Italy and Germany).

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Closing the store will have an impact on the employment of 175 employees, but not including 30 employees at headquarters. Bata will continue to operate at its headquarters in Lausanne, Switzerland.

The group said that management has informed employees of the company and has put forward a series of solutions, including the possibility of re employment, including the reemployment opportunities for up to 40 people, respectively, to employees and interns.

It is worth noting that closing stores does not mean that Bata will withdraw from Switzerland altogether.

Consumers can still buy Bata products in Switzerland through electricity providers and other retailers.

As for the date of closing shop, the official press release did not specify.

The Swiss Trade Union Unia said the massive layoffs will start at the end of July.

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