Closely Linked To The "Two Child" Policy, Bonus 100 Billion Launched A Series Of Market Moves.

Recently,

International Holdings Limited launched a series of

Actions, closely linked to the "two child" policy dividend, and seize the new middle class consumer market booming, through mergers and acquisitions to achieve their own.

And the upgrading of channels has become a good model for the upgrading of domestic manufacturing industry.

In 2015, it started expanding its overseas capital market and announced that it signed a formal agreement with Ludendo Entreprisies SAS ("Ludendo group") to acquire all the issued shares of Ludendo Enterprised UK Limited ("Ludendo UK") at a price of one hundred million pounds.

Ludendo UK has the world's leading high-end toy brand Hamleys, while Hamleys has the largest toy store in the UK.

Hamleys is the largest and oldest toy store chain in the world. It is located in flagship store of Regent Street in central London. It opened in 1881 and has more than 200 years of history. It is one of London's most attractive landmarks.

In April of this year, it announced that it would set up the first flagship store in Hamleys in mid September 2016 in Nanjing, and consulted with Affiliated Companies Highland Group Holdings Limited (Highland Group) of Nanjing department store in Nanjing to explore arrangements for cooperation with the eastern side of Xinjiekou.

Then Nanjing Xin Bai responded to the announcement and confirmed that the cooperation was carried out.

According to the announcement, orient Fred department store will provide the first flagship store for Hamleys, and provide comprehensive management services, at the same time charge royalty as a reward.

We are committed to building Hamleys's first flagship store in Nanjing as a template for the future development of Hamleys's China business, bringing Hamleys unique store experience to Chinese customers and providing a wealth of product mix for children and their families.

In addition, the announcement also mentioned that the potential strategic cooperation could lead to the 100 billion acquisition of Highland Group in Nanjing.

President Chen Yixi said: "we are very pleased to have consultations with Nanjing Xin Bai on possible strategic cooperation with House of Fraser.

This will be an important move to further implement the global brand strategy after the acquisition of Hamleys, one of the most famous toy retail brands in the world.

We believe that through the brand effect of world famous brands, we will further promote the diversified development of the business and achieve greater synergy.

With its position and experience in the retail industry, and the new Hamleys brand, plus the strategic cooperation with Nanjing's new 100, the company aims to build a new high-end retail platform to provide customers with unprecedented scene shopping experience.

These two steps of capital action, on the one hand, through overseas mergers and acquisitions, enabled 100 billion to lock in the policy dividend "two child" market, on the other hand, through strengthening cooperation with Nanjing's new hundred cooperation to strengthen channel operation ability, and let the previous overseas mergers and acquisitions come down, it can be said that it is a step by step.

This year, the policy of "comprehensive two child" has been implemented, and has been given the policy expectation of optimizing population structure, increasing labor supply and slowing down the aging pressure.

Some experts estimate that if the "two child" policy is fully liberalized, 500-800 new babies will be added in one year.

The Hamleys, the UK's high-end toy brand, has also had the opportunity to target the middle class's "baby boom", adding an important weight to the future market expectations.

In the 2015 annual report, the total revenue rose by 8% to 3 billion 45 million yuan; Mao Lisheng's 4.2% to 1 billion 862 million yuan; net profit rose 6.3% to 260 million yuan; gross profit margin was 61.1%; basic earnings per share were 0.1264 yuan, up 4.4% per annualized year.

The contribution of footwear retail and wholesale business to total revenue increased by 3.4% to 2 billion 643 million yuan per year, while retail and wholesale revenue accounted for 86.8%, while contract production increased to 9.6%, while toy business accounted for 3.6% of revenue.

By the end of 2015, the group managed 1732 self operated retail outlets and 467 third party retail outlets.

In the case of women's shoes listed companies generally declined, the performance of the company is particularly eye-catching, thanks to its strong brand management and operation capability.

At the same time, the layout and Nanjing new hundred cooperation also enhanced its channel control and profitability, and ensured the future expected revenue from another aspect.

The stock price rose to HK $3.3 on HK $2.7 on the day of the announcement. The upcoming Hamleys flagship store and the possible acquisition of Highland Group will bring greater imagination to the company.

It will be possible to make up for the high-end toy market vacancies in the mainland and Hongkong, and become the new darling of the toy market after the opening of the "two children".