AOKANG Will Create "Excellent Footwear Ecosystem" As A Medium And Long-Term Strategic Development Goal.

Recently, Zhejiang

Limited by Share Ltd ushered in the 4th anniversary day of listing, and handed over 15 years of pcripts. The company achieved operating income of 3 billion 318 million 818 thousand yuan, an increase of 11.92% over the same period last year, and realized a net profit of 390 million 227 thousand and 800 yuan attributable to shareholders of listed companies, an increase of 51.10% over the same period last year.

According to statistics, in 2015, while continuing to strengthen network adjustment, the company vigorously expanded international stores and other stores. The total number of collection shops reached 408, and basically covered AOKANG, Kanglong, and red Firebird and other private brands, which greatly promoted sales growth.

Online channels, the company through innovative publicity strategy, precision deployment special events, continue to maintain the steady growth of e-commerce business.

Consolidating its brand and making diversified sales system

AOKANG International (21.210, -0.29, -1.35%) is mainly engaged in

And leather products R & D, production, retail and distribution business, the main products are business shoes, casual shoes, sports shoes and other footwear products and leather accessory products, mainly used to meet the growing consumer demand for footwear and leather products functional and fashion.

The company currently implements the multi brand operation mode supplemented by "AOKANG" brand, Kanglong and Cage, and the main sales area is SHOPPINGMALL, shopping center, shopping mall, and exclusive store in the 123 tier cities nationwide.

The company has also adopted the sales mode of "direct sales + distribution", while group buying, export and online sales are subsidiary.

The company's main online sales channels include Taobao, Tmall, Jingdong, vip.com and other three party platforms, as well as self built network stores and WeChat stores.

Online sales have maintained steady growth in recent years, accounting for 11.83% of sales revenue in 2015.

Actively create "excellent footwear ecosystem"

AOKANG International said it will build "excellent footwear ecosystem" as a medium and long-term strategic development goal, adopt the "evergreen brand + Fashion platform" mode, establish a flexible organizational platform, open and integrated resource platform, and win-win cooperation capital platform, implement brand strategy, business strategy, channel strategy, retail strategy and supply chain strategy, break the bottleneck of enterprise development, and then promote the strategic pformation of AOKANG and enhance the overall competitiveness.

In 2016, the AOKANG International Committee, focusing on the medium and long-term strategic development goals, actively promoted strategic pformation and strategic landing, and aimed at increasing profits, selling sales and expanding the network.

First, optimize the organizational structure.

According to the needs of medium and long term strategic development, the company plans to reorganize its original organizational structure, while maintaining its existing advantages, and striving to improve market resilience, integration and innovation capabilities and information sharing capabilities through organizational restructuring.

Second, enhance product competitiveness.

The product is the No. 1 project in 2016, and gradually enhances product competitiveness through clear positioning, cost reduction, quality improvement and intelligent production.

The company will reshape brand positioning and penetrate into all aspects of commodity planning, development and production, so that products can have brand characteristics and differences.

The product planning mechanism is established, including pre season forecast, mid season correction and post season improvement to get the best product mix.

Import supplier assessment mechanism, develop strategic cooperation suppliers worldwide, continue to implement "machine replacement" to improve the level of automatic production and reduce production costs.

Finally, strengthen the operation of all channels.

The company will focus on the development of the whole channel network, vigorously consolidate the monopoly channel, carry out strategic cooperation with the large domestic merchants and ShoppingMall, accelerate the layout, upgrade the image of the International Museum, and gradually promote the second generation International Pavilion, and make the International Pavilion scale effect and quality effect.

Promote the construction of Kanglong leisure hall in an orderly way and foster future market opportunities.

We will steadily build a new AOK-MART channel platform, and create a new brand integration store mode with unique resource advantages (1848.183, -17.58, -0.94%) and brand advantage.

Multi channel vigorously expand the Cage network, speed up the blank market layout, key areas of deep coverage.