Material Girl Invite Pia Mia To Be The Creative Director And Play A New Role.
This crazy fashion circle is changing with each passing day.
With the increasing number of entertainment groups pouring into the crowd, the trend of the KOL era must be new.
Recently, Madonna's personal brand Material Girl ushered in a new creative director, or usher in the era of creative director.
It is reported that the 19 year old pop singer Pia Mia Perez will become the first creative director of Material Girl. Madonna said that the personal style of Pia Mia is very unique.
Creative director
Madonna believes that it is a perfect complement to the Material Girl brand.
KOL has new ways to play. Madonna's personal brand Material Girl asks Pia Mia to be creative director.
Though not clear,
Creative director
Whether it can bring more surprises to Material Girl, but for the brand positioning of Material Girl itself, it has huge market potential. Its positioning for women aged 16 to 24 is also in line with the main trend of the current consumers, and it can also accumulate more brand loyalty for the brand.
In addition, Pia and Material Girl only signed.
cooperation
16 months, and the first series for brand design will be the spring 2017 series.
But, most importantly, in fact, just a little bit, can these KOL bring more celebrity benefits to the brand.
How to design is probably not the focus of the fashion circle.
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