The Men'S Clothing Industry Has Yet To Recover.

According to the earnings report, the business income of 2015 yuan was 2 billion 257 million yuan, an increase of 9.13% over the same period last year, while the net profit of shareholders belonging to the listed company was 404 million yuan, up 15.33% from the same period last year. Net profit after deducting non recurring gains and losses increased 28.4% over the same period.

The main business of the company is sales of clothing and apparel products. In 2015, the main business income increased by 8.94% over the same period last year.

From the perspective of product composition, male trousers account for 49.82% of the main business income and are the core products of the company.

Since the end of 2012,

Industry has launched a channel adjustment path, measures include streamlining, supply chain integration, improve retail capacity, and get through.

And so on, opened the brand conformity and the single shop quality promotion stage.

At the end of the reporting period, the company's inventory balance was 584 million 341 thousand and 700 yuan, down 1.52% compared with the previous period, and the stock turnover days were 224 days, 18 days less than the 242 days of last year.

What is interesting is that the reporter found that although the main business of the king was good, its sideline industry lost 50 million yuan.

According to the financial report, in 2015, nine Mu Wang invested 1 billion 315 million yuan to buy financial assets such as bonds, funds, stocks and so on, in which 735 million yuan was used to buy stocks, but it lost 50 million 344 thousand and 400 yuan.

Although the main business began to revive, the nine Mu Wang also admitted that there were still some problems.

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Because sales rely too heavily on the single brand of "nine herd king", at present, the business income of the nine Mu Wang brand accounts for more than 90% of the annual operating income.

To this end, the company will actively develop multi brand while consolidating the brand.

The company believes that from the actual effect, the majority of the industry's inventory of the brand is already coming to an end, and has also achieved some results. The recovery of the subsequent industry will depend on the strength of market demand.

At present, the industry has not yet formed an enterprise with absolute superiority in scale and brand, and there is an opportunity for industry integration and breakout.

Combined with the current development stage of the industry, the company put forward the "retail pformation", aiming at improving the quality of single store operation, combining with the advantages of brand promotion, channel construction, product research and development, and maintaining the leading position in the industry.

According to the earnings data, the total number of stores in 2015 was 2792, down 153 from 2945 in 2014.