Semir Apparel Business Grew By 16.15% In The First Quarter Of 2016.

On the evening of April 28th,

The first quarter report was released in 2016, operating income of 1 billion 923 million yuan, an increase of 16.15% over the same period, and net profit of 244 million yuan, an increase of 24.53% compared with the same period last year, and the earnings per share were 0.09 yuan.

The report shows that the company

The continuous improvement of business, stable growth of children's business and rapid development of Internet business have contributed to the growth of the company's performance.

In terms of leisure wear business, the company develops and upgrades product design according to category, utilizes high-quality supplier resources to make closer market planning, actively implements the amoeba management mode, and sets up an adult clothing brand new project group, fostering line development channels, developing "direct battalion" mode, and better serving agents.

In the first quarter, the terminal sales performance was strong. The agents recognized the product development and quality very well, and consolidated their brand leading edge in the casual wear market.

In the aspect of children's clothing business, it benefits from the full liberalization of the "two child" policy and the rapid development of children's clothing industry.

The growth of brand clusters is obvious and steady.

During the 2016CHIC Expo, the main brand Balabala (Barbara) presented itself with Marcolor (Macal) and Mongdodo (dream many). It also showcased the Semir's multi brand strategic layout in the field of children's clothing, and won the consumer's popularity and the good reputation of the market.

In the future, under the background of centralization of leisure wear market, the company will consolidate and develop the leading edge of Semir brand in the leisure wear market. Through product development, supply chain improvement and management level promotion, Semir brand will develop into a leading brand of casual wear with international competitiveness.

Using balbala brand's leading position in the children's wear market, expanding multi category and developing multi brand, promoting the rapid development of the new brand business, such as baby brand Marcolor, children fashion accessories brand Mongdodo, etc., and continuously improve the leading position and market share in the Chinese market.

With the advantage of the company's capital strength, through the agency, joint venture, mergers and acquisitions, and other ways, the development of new high-end and new business oriented shopping centers and new Internet channels will promote the implementation of multi brand strategy, increase investment in Internet business, and continuously upgrade the proportion of Internet business, so that the company will develop into a leading multi brand apparel group with a worldwide influence.