Taobao'S Core Competitiveness Of The Five Core Competitiveness Of The Order Traffic Is Not Worry!

Novice sellers just do

Many people think that if they put the product on the OK, then they will wait for the buyer to buy it. Then there is such a big pay cake falling down to you. Let's analyze the five core competitiveness for you to see if you have done it well.

Product core

Products should be well positioned with their own characteristics and selling points.

For example, I do not sell other people to sell this price! Others do this kind of packaging, I do not! Others use this style, I do not need to! Others sell the list, I sell with matching, etc., the core point of my product must be clear before doing it, and clear the market.

What kind of price is good to sell? What kind of style is more attractive?

It is recommended that you focus on the top ten baby products.

It is best to analyze the market situation through data cube.

Data cube function is very powerful, he can help you analyze: the whole market trend, what brand is good to sell? What products sell well? What treasure sell well? Search terms and so on! Very strong, suggest that you can open a standard version to try! It is not expensive, very powerful! Whether you are consignment or direct sales, on the use of Oh!

Two. Store design

After finding the good products through the above data, they begin to decorate the shops on the shelves.

Store design is relative to the appearance of terminal, and sets up a platform for buyers and sellers.

Subjective shows our professionalism.

Shop decoration can borrow the overall layout of the shop.

But don't copy blindly!

According to our survey, only 20% of the hot shops do not pay much attention to decoration in the hot shops. They almost always go on the long and super base line, and the marketing means are very popular. Although they are successful, they are doomed to be the three generation products. They are all burning the money and giving away the game.

80% of the hot shops, in the overall decoration and design, all have their own theme color and design style.

And this 80%.

The layout of 40%-50% is about the same.

These hot selling shops have one thing in common: that is to remember that this style belongs to XX shop.

From this, we must have a set of theme colors and styles when decorating shops. They are unique and unique.

That gives customers a reason to remember you! Maybe this is your brand.

But we must pay attention to our products and customer groups. Suggestions: those who have their own websites before entering Taobao have better consistency with the overall layout and style of their website.

After decorating the home page, the most important thing is the decoration of our baby page.

Remember, for Taobao, most buyers are basically product oriented, that is, most customers enter the store through products and learn more about them.

Compared with some stores and some BtoC platforms that come through the front page.

Buyers come in through search treasure and come to see your baby first. If your baby's page is not designed to attract him, then the final result must be Ctrl+W.

So when we decorate the baby page, we must regard it as a treasure page, which represents the whole shop to decorate.

Decorate your every treasure page with your heart.

Let's talk about some experience of decorating baby description page.

Most buyers have the following three habits of browsing Psychology:

1. buyers first look at the first screen, if attractive, they will be more interested in watching two or three screens.

2. the first thing you can feel is the whole. If you are interested, you will look at the part and then look at the details.

3. first look at the picture, if you are interested, you will read the text in detail.

So when we decorate the baby description page, we must do three points for the above, some details about the baby decoration, here I only briefly explain.

First screen: the first screen of a baby picture is best placed on the product, that is, a real and clear picture, with a magnifying glass function, and then have the details of the display.

On the left is best to put some of its own security services, shop reputation and so on.

This is the most convincing proof that a good store design and a baby main map will give consumers a good sense of overall importance.

The second screen: when the buyer is interested, they will look down at the second screen. (Note: the details of the baby must be filled out in detail. This is not only conducive to the buyers' reading, but also conducive to search).

Then put some baby in your store or buy it with the product, do related marketing well.

On the left, if your shop has participated in many activities of Taobao, it is best to put the Taobao official activity picture on the left, if not, you can put some of your promotional baby and customer service information.

The third screen: the third screen basically begins to describe its product in detail.

First of all, you should put your baby's solid panorama HD picture, image and text introduction.

The pictures must be beautiful. First, attract buyers with pictures. Then buyers will read the text after having interest.

Words must be concise and concise to summarize the characteristics and advantages of the product! Not too many, many people do not like to read a long string of words! It is recommended to hit it on the picture, so that the buyer can read the picture and unconsciously read your text at the same time. (note that the color matching of the picture must conform to the overall style of the shop itself.

It is best not to exceed three colors.

After the product details are displayed, you can put some introductions about the store, relevant certificates, or some Taobao prizes and other winning certificates. You can also put some favorable screenshots of others buying this product.

This can dispel the concerns of buyers.

Finally, it is the customer service center, which will explain some color differences, distribution, delivery, postage, sign and so on.

In order to avoid disputes, at the same time, it is also clear that it is to reduce the pressure of work.

Baby first screen request is clear and clear, preferably with a magnifying glass function.

Then put the corresponding detail map.

Baby details should be completed, so that not only helps search, but also helps customers to watch.

From baby photo to panoramic HD image to every detail of baby, try to show it from outside to inside.

But we should pay attention to the collocation of the picture, which can not affect the overall style of the shop.

Try to use the method of adding words on the picture, and briefly describe the characteristics and advantages of the baby.

In the baby, it is best to put some certificates and pictures to prove the strength of your shop.

This allows customers to dispel worries, trust you and promote purchases.

It is necessary to display the production chart of our baby and the packing map at the time of delivery, so that our customers can see clearly the production process and packing process of our products, which means the sellers are sincere.

In the customer service center and after sales, there must be security instructions, such as seven days unconditional package replacement, fake one accompany ten, etc.

This gives customers more protection.

In the baby description page, put the previous customers' purchase after the favorable screenshots, or the previous hot purchase records!

Do related marketing well, but not too much.

It's best to push or relate to the baby on this page.

Drive the whole store sales.

Really good Taobao store home page, should be the first screen, there are obvious products on the same day or this week's main push.

Then there are subdivision recommendation modules based on product functions, hot sales in the month, or subdivision needs of customers.

Disordered stacking products are not a factor in the success of online stores.

Three, promote marketing (first, the flow of popularity, in order to do marketing).

The product is good, the shop decoration is beautiful again.

But no one knows you, it's also a dead duck! So what should we do about the promotion? How can we do it? Share the three marketing promotion methods at the conference:

(1) promotion of places where people have traffic to sell, not wait.

The best way is to sell the whole network, so that the value can be maximized and the cost will be changed.

(2) whole process management.

In short, let all platforms have us.

That way, the brand will come out.

(3) develop the whole network business strategy.

Above three, I think some people may not be able to understand it. It's too comprehensive for some of our small and medium-sized sellers.

You know the best, do not understand, it doesn't matter. Now I'll talk about some marketing methods around us! Most of them are free! As long as you are willing to pay, there will be gains, but if you do not pay, there will be no harvest.

Promotion is not waiting! We must take the initiative to attack.

Free promotion at Taobao station:

(1) Taobao forum reply and post

We all know that we must speed up the return method, but we must also take it seriously.

If you haven't grabbed the front row, you can really answer it.

Maybe it's a wonderful return?

It is suggested that we should go back to the experience channels, such as "talk about experience," "Taobao," and some other popular sections.

About forum posting, it is simple and simple, and difficult to say.

The key is to look at your own writing style. As long as you practice more and read more carefully, you can succeed in practice. Practice makes perfect! Persistence is the absolute principle!

(2) Gang posts, replies

Gang posts and post methods are almost the same as forums.

If you can write and paste the best, if you can't, change the essence of it, and send it to some of the most popular gangs.

Maybe it can be refined.

I once succeeded in this way, and brought a lot of traffic to my shop.

Friends who still advertise to gangs all day can try it.

(3) Taobao forum self help advertising

Everyone knows where it is.

There is a self help advertisement at the bottom of the forum's home page, which can be snatch up to 100 yuan, which can be said to be completely free.

However, because there are too many people, we can practice more, twelve points on time every day and grab.

You can first write the text according to the requirements of self-help advertisements, put them in Notepad, and do all the pictures.

When the time comes to twelve, it will start. This time it will not be possible.

(4) posting, replying, sending or purchasing stickers.

It's almost the same as the gang and the forums.

I believe you can understand it. Here I explain it very well. It's very effective to buy a sticker. Someone came in there a few days ago.