• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    The Long Distance Love Affair Of Xia Hua, Chairman Of Yiwen Group

    2016/5/22 22:44:00 42

    Yiwen GroupXia HuaBrand Strategy

    Today's Internet has given us the opportunity to let every Chinese enterprise appear in the form of labels. China has the best industry in every industry, in every fine category: fashion, food, home, and even medicine and technology, and even many hidden champion enterprises. We label it with a label. Will we have the chance to form a partnership in this way in the future? Many European entrepreneurs ask me a question, why does their market performance in China, like roller coaster, have a slippery slope, is it affected by the impact of the Internet? Many people feel that the impact of China's economic downturn is brought by the impact of Italy.

    Riccardo Simoni:

    We understand the friendship between China and Italy. One of the bigger reasons is the reciprocal and friendly relationship between businesses.

    Ms. Xia has long term contacts with the fashion industry in Italy. I hope to ask Ms. Xia Hua, what is your view on the future development of Italy brand in China?

      

    Xoceco

    :

    When the last Chinese Entrepreneur Club visited Italy and met with Prime Minister Lenzi, I made a point: fashion industry occupies a huge proportion in Italy. But what kind of future will the industry have in China? I also made a speech on that visit not only Italy brand, but also many influential brands in Europe. Will it become a new or old love for Chinese consumers in the future?

    I think the main reason is not these two.

    The main reason is that the consumption concept of Chinese consumers is undergoing tremendous changes. Today's 80 and 90's consumers become the main consumers. They are no longer moved by an elegant old aristocratic story. They even do not simply think about the history of the brand. They care more about the relationship between you and him.

    Yi Wen has 22 years of experience in the Chinese market and can feel deeply today.

    Chinese consumers

    Changes.

    And the interesting phenomenon today is that many Chinese consumers will become brand sellers in the future.

    We launched a brand called "little black dress" created by a young entrepreneur in China last year. This brand has accumulated 4 million fans in about half a year. These fans are not only consumers of products, but also help to recommend the brand as spokesmen.

    Great changes will take place in Chinese enterprises and Italy enterprises in the future.

    Italy's excellent technology, good product brand, good designers to the Chinese market, is still using the original experience and way of operation, or they can really find in the Chinese market has operational experience, will quickly lead the consumer partners, this is important.

    At least, the company has the ability to make many designers in Italy, many fashion industry enterprises come to China quickly find out who the consumer is, find out where his market is quickly, and in this process, time cost will be minimized.

    As a fashion industry, we also hope to have some mergers and acquisitions in Italy. We hope that we will not only become our partners in China, but also become a family and share responsibility for the future of this brand.

    In this way of cooperation, the two sides will not only talk about "love", but also more special love and marriage.

     

     

    Riccardo Monti

    :

    Ms. Xia Hua, you are a very successful partner in the Italy brand. Do you need the integration of the brand, including investment, in the future?

    Xia Hua:

    An interesting phenomenon has emerged in China, that is, Chinese companies are investing across borders, not just investing in their own fields.

    Like Yi Wen in China, not only has its own brand, but also has two big platforms, one platform is the handicraft platform, and more than three thousand Chinese handicraftsmen provide services to global enterprises on this platform.

    Global brands are looking for embroidered mothers in China, looking for different kinds of handcrafted producers. The Chinese handicraft workshop in Yiwen is a very complete platform, and which kind of embroidery mother can find in which area and even in which village it works.

    At the same time, we also provide a collection of intelligent manufacturing platform, we can find designers, find good factories in China, and work together.

    These two platforms are open to many brands and enterprises in Europe.

    Another interesting phenomenon is that we have invested a lot in the movie and entertainment industry. I always feel that fashion and entertainment are inseparable.

    Yi Wen has invested about more than 40 entrepreneurial enterprises in China. They are very creative and dynamic enterprises.

    Looking for investment targets in Europe, we used to focus more on the clothing industry, such as many luxury goods and influential brands in Europe. But in recent years, we are more interested in the rapidly developing light luxury brands in Europe. Young people like the brand with high price, short design cycle, and the latest brand away from fashion every year. This is what we need to invest in.

    Especially in the Chinese market, there are about a billion consumer groups.

    At present, we are looking for light luxury brands that can cooperate with Italy. We have already found some targets and hope to cooperate in the future.

    We also hope to have investment cooperation with fashion entertainment industry in Italy.

    In the future, the internationalization of investment will be more and more cross-border, breaking the original boundaries more and more.

    So long as both sides believe that each other can provide value, there will be more and more opportunities for investment cooperation.


    • Related reading

    Yan Haibing'S Success From Apprenticeship To Business Owner

    Wealth story
    |
    2016/5/21 16:19:00
    42

    Miao Hongbing: White Collar Pformation And Profitability In The Era Of Full Channel

    Wealth story
    |
    2016/5/19 22:56:00
    38

    New Boom Teaches You How To Maintain Sports Shoes.

    Wealth story
    |
    2016/5/6 17:19:00
    156

    Brand Lee Unique Business Philosophy

    Wealth story
    |
    2016/5/6 10:48:00
    69

    康奈:與外企相互較勁的中國(guó)鞋企

    Wealth story
    |
    2016/5/5 23:14:00
    59
    Read the next article

    Domestic Brands Are Gaining Momentum. ADI Nike Should Be Vigilant.

    According to the sales results of several major sports brands released in 2015 this year, they have welcomed the highest growth in recent years, and some have achieved the first turnaround since 2012. For example, Lining.

    主站蜘蛛池模板: 91福利视频免费| 久久精品日日躁夜夜躁欧美| 2019中文字幕在线电影免费| 校园放荡三个女同学| 国产夫妻在线视频| 中文字幕在线高清| 男人女人做a视频| 日韩黄色片在线观看| 国产乱偷国产偷高清| 一出一进一爽一粗一大视频免费的| 狠狠色综合7777久夜色撩人| 女人张开腿让男人捅爽| 午夜网站在线播放| 99精品在线观看视频| 欧美一区二区三区视频在线观看 | 日韩伦理一区二区| 四虎国产永久在线观看| 中文字幕一区二区人妻性色| 男人一进一出桶女人视频 | 1区2区3区产品乱码免费| 日韩在线|中文| 办公室震动揉弄求求你| 888奇米影视| 日本人亚洲人jjzzjjzz页码1| 免费成人福利视频| 奇米影视久久777中文字幕| 日本在线小视频| 交换韩国伦理片| 91香蕉视频下载导航| 日韩精品一区二区三区中文精品| 啊公交车坐最后一排被c视频| 两个小孩一起差差| 粉色视频在线播放| 夜夜操免费视频| 久热这里只有精| 精品久久久久久久中文字幕| 国产精品天天看| 中文字幕在线免费视频| 欧美激情综合色综合啪啪五月| 国产内射999视频一区| 99视频精品全部免费观看|