L Brands Group Shares Rose 3%

American underwear brand Victoria's Secret The group's L Brands group announced this week that it would adjust its business strategy to Victoria, and the group's stock price rebounded. In the past week, the group's share price rose 3% to 66.15 dollars.

Victoria will be divided into three business sectors, including the Victoria underwear section, the young series Pink division and the Victoria beauty makeup division, and will sell the three series products on its e-commerce platform.

Brian Tunick, an analyst at RBC Capital Markets, an investment bank under the Royal Bank of Canada group, said that the restructuring of Wei's company, the store plan of Bath & Body Works and the development of the group's business in China made him right. L Brands group Be confident.

L Brands group confirmed its cancellation of catalog shopping in its earnings call conference. Analysts now say that the decision to cancel catalog shopping and reduce the use of coupons is correct.

Stuart Burgdoefer, group chief financial officer, points out that the annual print catalogue and coupons of the group cost 125 million to 150 million dollars, which can be calculated as a result of a large number of effective orders to offset this huge expenditure. When the group reduced its catalog shopping to 40% of its business, the online order increased by 15%. He stressed that if the group develops new businesses, it will no longer choose to send paper mail to customers.

At present, the group has made many commercial adjustments to prepare for the holidays. Brian Tunick said that during the holiday of memorial day, sales of L Brands group will be expected to rise by 1%-2%.

Brian Tunick expects the group to recover after a long downturn and set a target of $68.

The secret of Vitoria is a chain of women's clothing retail stores in the US. Underwear And bra. The products include women's underwear, bra, underwear, swimsuit, casual wear, women's shoes, cosmetics and all kinds of matching clothing, luxury shorts, perfume cosmetics and related books. It is one of the most famous and sexy underwear brands in the world.