Rory Beca Announced That It Would Be Difficult To Close The Brand Design.

Even if the retail industry is not good enough for the capital, how can individual designers get stuck in the cold winter?

Last year, Jonathan shut down the personal clothing brand, and now it is also the turn of more individual designer brands to close the brand.

It is reported that a few days ago, Rory Beca announced that its brand name Rory Beca, which was set up in 2007, will be closed, mainly because of the company's current status.

It was threatened by financial crisis.

Therefore, the decision to close the brand can only be made.

Although the personal designer brand still has very good prospects at present, however, due to the

The desire for investment is also down, and the desire of the capitalists to invest is equally cautious. Therefore, I believe there will be more helpless brands in the future.

At present, there is no way for the brand to borrow large consortium.

And promoting the orderly flow of capital can only rely on the publicity of fashion bloggers, so the promotion of brands has also become a difficult task.

Although Rory Beca has been stationed in the upper layer of Shopbop and other Internet since its inception, it is useless.

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Design, like other industries, has packaging.

When design becomes a hot commodity at this stage, it has been "packaged".

And the operators who design are not designed to be able to design, but only consumers.

Products that are used for packaging are also commodities, and there should be no exceptions.

For Qiu Deguang design office, the designer's personal brand is the soul.

From the early days of creation, Mr. Qiu Deguang's personal brand existed, along with the times, along with the economy, and with the natural generation of culture.

Each member of the firm as a common operator is carefully nurturing and naturally growing.

It should not be too much emphasis on molding and packaging, otherwise it will be effective for a short time, but it will be damaged for a long time.

Design is commodity, and commodity has marketing, so we must publicize it.

Just design is a special commodity, just like charity.

Therefore, it is not all through marketing, but rather to wake up the hearts of consumers. It needs to enhance the aesthetic appreciation of consumers and pform them into consumption behaviors, thereby improving the living environment around them and promoting the cultural progress of society.

So comrades and media are spreading and pushing!