The Birth Of The New Generation Middle Class Will Become The Main Consumer Force.

"The two main trends in the future

It will bring 90% revenue to your business. "China has gone through three baby boomers since its founding in 1949.

The first is the post-war 1949 to 1958, the second is from 1962 to 1972, and the third is from 1981 to 1991.

In 2015, according to the database statistics of the prospective network, the 20-39 year old population accounted for 31.47% of the total population structure. The population aged 40-55 accounted for 24.83% of the national population structure. The proportion of senior citizens aged 60 or above accounted for 15.55% of the total population structure of the country. What does this mean? This shows that China is a relatively serious aging society.

Internationally, the general view is that when a country or a region has a population of over 60 years old, 10% of the total population, or an elderly population aged 65 or above accounts for 7% of the total population, it means that the population of this country or region is in an aging society.

Let's look at a group of data showing changes: China's population over the age of 60 accounts for 4.9% of the total population in 1982, 5.6% in 1990, 7.1% in 2000, 8.9% in 2010 and 10.1% in 2014.

From this set of data, we can see that China's aging is accelerating.

Finally, take a look at the future of aging. According to WHO, by 2050, 35% of China's population will be over 60 years old, making it the most serious country in the world.

According to the population data released by the United Nations, the average growth rate of the aging population in the world is 2.5% in 1990~2010 and 3.3% in China.

The aging process in developed countries lasted for decades to one hundred years, such as 115 in France, 60 years in the United States, 40 years in Germany and 24 years in Japan, while China used only 18 years.

China's urbanization rate has increased from 29.04% in 1995 to 56.1% in 2015, and its growth rate has remained at around 2%-3%. New urbanization will pay more attention to sustainable development. At the same time, with the improvement of people's living standard and the further improvement of income level, further urbanization of the whole country will bring more growth to the main population of consumption and further stimulate the rise of the middle class and increase of consumption demand. 20.

It is estimated that the number of the next middle class in China will increase from 230 million to 630 million in the next 20 years.

This group of people will become the main consumer groups in the future. They will pay more attention to high quality and strong experience products.

At the same time, the number of middle class in China has increased to the top 109 million in the world.

Since 2000, the wealth of China's middle class has grown by 330%, and in 2015 it has reached 7 trillion and 300 billion US dollars, accounting for 32% of the country's wealth.

In October, Credit Suisse once released a data.

There are 800 million consumers with mature purchasing power, of whom 600 million are cock wires, and the other 200 million are mostly middle class.

These people have gradually become the mainstream consumers in China.

The possibility of consumption upgrading is due to the emergence of a billion class middle class consumer in the demand side. 2016 will be the first year of new middle class consumption.

Statistics show that the number of adults in the middle class has increased by 140 million from 524 million in 2000 to 664 million in 2015, equivalent to 14% of the total adult population.

Australia leads the rest of the world in the middle class of 66% of the adult population. The middle class in Belgium and Singapore account for more than 60% of the adult population. In Italy, Japan, Spain, Arabia, the United Arab Emirates and the United Kingdom, 55% of the adults qualify for middle class qualifications. Over 44% of the adult population in South Korea and China Hongkong belong to the middle class wealth range.

There is no general definition of the middle class at present. Through the encyclopedia enquiry, the middle class is defined as "people's low level" physiological needs and safety needs "are satisfied, and the middle-level" emotional needs and respectful needs "have been well satisfied, but not to the pursuit of high-level" self actualization demand "class (or class); because the family is the cell of the society and most of the wealth is owned by the family, the middle class is mainly composed of" middle-class families ".

Baidu encyclopedia, from six dimensions to China's "

"Has been defined:

1, income: family annual income from 200 thousand to 500 thousand;

2, assets: family net assets of more than 5 million and mobile assets of more than 500 thousand, have a certain knowledge of financial management;

3, consumption: family annual consumption of 80 thousand to 200 thousand, of which food consumption accounts for 1/4 to 1/3 of consumption;

4, life: having spacious living space and medium and high grade means of pportation, paying attention to the quality of life;

5, psychology: when compared with others, sometimes feel rich, sometimes find themselves not very rich;

6, welfare: there is no great wealth of the bourgeoisie, nor the social welfare of the lower income class.

What group of people will be called "the new generation middle class"?

Their characteristics can be measured in the following six dimensions:

Personality: likes to try new products, and has strong personality and self consciousness.

Education background: well educated or even internationalized education.

Lifestyle: Internet search is the main user of mobile Internet.

Quality of life: pay attention to product quality and brand, and pursue strong experience products.

Consumption capacity: consumption upgrading - high consumption, high quality and strong service;

Consumption behavior: shrewd and mature intellect, the consumption of non essential necessities of life is increasing.

The middle class of the new generation is the middle class born in the new era of accelerated change. From the perspective of population structure, the proportion of the population aged 80 after 20-39 now is 31.47%. According to their salary growth at the present and 5-10 years, the new generation 8090 will become the "new generation middle class" in the future.

Most of them are the two generation middle class (G2), the only child in the family.

These new generation middle class are apple mobile phones, cross-border electricity providers, luxury goods in Europe and America, Korean and Japanese cosmetics, personalized custom, fans of outdoor outdoor fashion, and are the challengers for the homogenization of products and the plight of product quality.