Zhejiang Tongxiang Chong Fu Economic Development Accelerates The Pformation Of Traditional Industries

Chong Fu takes the fur industry as a pillar industry. The town has 1809 leather and fur industrial enterprises, including 3 leather industrial enterprises and 1806 fur and leather industrial enterprises, including 1760 enterprises under the scale.

These small and medium enterprises are the most important contributors to the development of Chong Fu.

However, the economy has entered a new normal, and the development of these enterprises has encountered new difficulties.

Overcapacity and low end products are more and more difficult for OEM business. Coupled with the sharp fluctuations in the raw material market over the past two years, many fur enterprises are struggling.

How to get out of difficulties and maintain

Sustained and stable economic development? "Building a characteristic town is the strategic choice for accelerating regional innovation and development in the new normal economic situation of Zhejiang province."

Shen Lu, deputy mayor of Chong Fu town, told reporters.

Based on this, Chong Fu town aims to build fur production centers and build industrial production bases.

Base, the entire base covers an area of 500 mu, around the fur industry, integrate resources, promote market upgrading and industrial upgrading, improve related facilities, and enhance the quality of fur industry.

"Although the peak season for fur has not yet reached this year, we can see that the sales volume of the company should be improved this year from our contacts with domestic and foreign customers."

Shen Guoqing, general manager of the company, is full of confidence.

In Chong Fu, not only do such large enterprises speed up pformation, more small and medium enterprises are also accelerating the integration of resources.

Positioning in the service of fur and small and medium-sized enterprises

The one or two phase of clothing brand park has been completed.

The project is composed of 17 five level standard factory buildings and a 6 level scientific research building. It will build the leather industry research and development design center, talent apartment, training school, staff restaurant and e-commerce logistics center, and introduce the Zhejiang Jiaxing Jiaxing fur industry technical innovation service platform to provide information, technology, market, financing, training, inspection, research and design, logistics and other all-round services for the enterprises.

At present, several small and medium-sized fur enterprises have been moving to the park.

Tongxiang Xin Nuo fur Co., Ltd. is a fur enterprise in the park.

In recent years, the company has focused on the research and development of new products and new technologies, and invested more than 4% of its total output value as a research investment each year. It has a scientific research team of more than 30 people. From technological reform to clothing styles, the core technology is firmly grasped. Raw material skin 100% is produced and supplied by the company itself, and over 70% of its styles are designed by ourselves.

Last year, the company succeeded in becoming a "national high-tech enterprise" and became the first enterprise to win the honor in the fur industry. In those days, the company's own brand, "rocovette", also won the honorary title of "2015 China fur coat king".