What Will The Clothing Industry Consume In The Future?

With the serious overcapacity of garment production and the slow growth of the global economy and the constant challenge of product quality, how can brands catch the hearts of these new generation middle class 8090? We have found that the following five trends are the mainstream direction of the middle class in the new generation and the urgent pformation direction of all brands:

Electricity consumption and the trend of mobile Internet consumption: in the comparison of 8090 Internet access, we see that after 90% of the 71.9% people mainly use mobile phones to browse and consume online, the proportion of post-80s accounts for 50.5%.

They usually get brand information from brand official website, video advertising and TV, and other new media advertisements.

The electricity supplier and the mobile Internet not only provide businesses more contact with consumers and expand sales channels, but also provide a fair platform for communication and dialogue with consumers.

The consumption trend of Pan fashion and general entertainment:

In the statistics, the top 6 categories in the 8090 consumer categories are catering, clothing, entertainment, electronic communications, skin care products and luxury goods.

According to the concept of "universal fashion", from the two dimensions of fashion manufacturing industry and fashion service industry, clothing and skin care products belong to fashion manufacturing industry, and catering and luxury goods sales belong to fashion service industry.

Pan fashion and pan entertainment industries account for 5 major categories of the 6 major categories.

And hobbies become consumer drivers: in the survey of brand attention and consumption drivers, we can see that 42% of the post-90s group is more concerned about the niche brands, and 55% of the 90 percent will consume according to their interests and interests. So the future is just that cheap products will no longer be their main consumer products, but private customized, personalized brand and cost-effective brand will become the mainstream.

The homogenization of brands and products will be severely tested.

Today, however,

Surplus today, this kind of marketing and past production and ordering methods will only bring more inventory management, and the cost advantage has no longer become an advantage. Product differentiation characteristics become the reason for consumers to choose today when supply exceeds demand.

Focus on market segmentation or lifestyle experience building: with the development of economy, the division of labor in society must be subdivided, and the degree of professionalism of products will also have higher requirements.

The new generation of middle class is willing to pay for targeted product solutions and believe in professional strength, so the "all-purpose" omnipotent product may not arouse their interest.

In addition, the new generation of middle class pays more attention to the upgrading of consumption and the upgrading of consumer service experience, which is one of the cores. Secondly, people's consumption has undergone changes from "essential" consumption to "enjoying" consumption.

Emotional culture consumption trend: another trend of consumption upgrading is the increasing proportion of people's consumption of non essentials. Activities such as art, travel, concerts and other cultural activities are more prominent, which bring more satisfaction to people in the process of emotional pmission.

On the other hand, everyone likes products with stories, and the integration of cultural connotations into products is more likely to resonate with consumers.

Through research, people are more easily infected by irrational and emotional factors, so that they have a deeper understanding of brand.