Luxury Brand Chanel Executives: Do Not Consider Expansion In China

According to Chanel officials, on Tuesday, Chanel came to China for the first time in 2009 to hold a series of advanced hand workshop series, despite the second brands.

ARL Lagerfeld did not show up in Beijing show, and attracted more than 1000 guests to attend the event.

Chanel held two shows in Beijing in the afternoon and in the evening respectively, "Paris is in Rome".

A series of Beijing exhibition venues restored the scene of the release of the movie city in Rome. Under the high-tech projection and carefully built black and white scenery, the street scenes of Paris used to be repeated once again. The models were smoked and dressed, wearing two colored Muller shoes or pearl sandals on the stage.

Chanel

Bruno Pavlovsky, division president, said that the company did make important strategic initiatives in the Chinese market, including measures to adjust global product prices last year to narrow the gap between the prices of products in China and other parts of the world.

Because Chanel currently has Chinese customers traveling around the world, these customers seldom buy Chanel products in China, so they are very few.

It is hoped that some customers will be able to buy Chanel products in China and plan to deepen their contacts with Chinese consumers.

According to public information, Chanel has only 11 stores in mainland China, but the brand does not intend to open new stores in mainland China. Compared with other luxury brands, Chanel's retail network in mainland China is relatively small, but Bruno Pavlovsky said the company is not in a hurry to expand its retail network.

Bruno Pavlovsky introduced that despite the common strategy of strictly controlling product distribution, a large number of surveys conducted by the company in recent years showed that most of the circulation in China

Products are counterfeit goods, especially accessories.

He said that the fight against counterfeit goods in China is a never-ending war, but he believes that the new price system will help to combat counterfeit goods.

Bruno Pavlovsky stressed that in view of the rampant counterfeit goods in mainland China, the company will take corresponding measures. Otherwise, the overflow of counterfeit commodities will be in an uncontrolled situation, which will lead to Chanel's dilemma in the Chinese market.

He added that opening new stores and promoting sales is easy for companies, but this is not what companies want to do.

Points out that Chanel also wants to improve customer brand.

The viscosity and ready-made garments series are the best selling categories in mainland China.

Other luxury brands

Are struggling.

The strategy will help to maintain its market share and market exposure.

The new series will be launched in mainland China on Wednesday. The introduction of Bruno Pavlovsky will provide some interesting experiences for Chinese customers.

He said,

Although it was inevitably affected by China's economic slowdown last year, the brand recorded double-digit growth in sales in China last year. China is an increasingly mature market and Chanel has a small share of the market. Therefore, he believes that Chanel has many opportunities in the Chinese mainland market.

Bruno Pavlovsky pointed out that the global sales performance in 2015 was satisfactory. Although sales grew less than in 2014, sales of some stores still recorded double-digit growth. The company believed that the price adjustment policy was very correct, and that the slowdown in sales in China was just as temporary as in other regions.

Bruno Pavlovsky revealed that over the past five years, Chinese consumers have become

The biggest contribution of sales growth to consumers is not only in China, but also around the world. As the demand of Chinese consumers has been satisfied all over the world, the company believes that the slowdown in China's regional growth is also very normal.