Fake Goods Online Are 6 Times As Good As Genuine Products.

Always focused

The wealth Research Institute of consumer research found that the total consumption of luxury goods in China reached US $116 billion 800 million in 2015, according to the estimated operating income of more than 20000 brands in the brand library. Chinese people bought 46% of the world's total consumption in the whole year.

It is the biggest buyer in the global luxury market.

Because

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More than 20 brands, such as Michael Kors, have just joined one of the world's largest anti counterfeiting organizations, IACC (international anti fake alliance). Alibaba can only be "suspended" after the "one month tour". This makes Chinese brand counterfeit products and "Shanzhai" problem again become a hot topic in the global media.

When the sales channels of fake products are increasingly pferred from the offline to the online, the battlefield of counterfeiting also changes. Brand names and international public opinion's "resentment" also start from Beijing Xiushui Street, Shanghai Cheap Road, Shenzhen Luohu City, Guangzhou Jinlong pan......

These "notorious markets" have shifted to e-commerce platforms from China.

In fact, not only Alibaba, vip.com, jumei.com and other electricity suppliers have been plunged due to fake scandals, but their share prices are still bleak.

Even without exaggeration, almost all of China.

All have encountered the embarrassment of selling fake products. As long as the name and the key word of "fake" are searched together, almost all of them can get a lot of results.

A person in charge of an electronic business platform who is unwilling to be named has complained to reporters that the platform has been caught in a "fake" storm last year.

The official said, "the overwhelming majority.

It only provides a trading platform, and goods are sold by cooperative businesses.

The platform side is responsible for reviewing its qualifications, such as whether there are brand agency rights, commodity import and import vouchers, etc.

But we do find that some of the businesses that are eligible for the sale are genuine and fake, but the electronic business platform is impossible to check and identify every item.

Once discovered, we will take care of the shelves, but they have already made up for it afterwards, but there is no good way to prevent it. "

However, the number of "fake brands" flooding in various channels of the market may also be far more than we can imagine.

The wealth and quality research institute also found that luxury fakes had 6 times the visibility in the market, and most of the luxury brands on the streets were fake.

In a recent interview with French media, Patrick Thomas said: "80% on the Internet.

The sale of goods in the name of counterfeit goods is absolutely disgrace.

Previously, a fake warehouse for Hermes employees was also found in France.

Counterfeit online offline marketing, after all, is a very limited number of people. Once upon a time, Xiushui Street was also one of the "attractions" for foreign tourists and foreign tourists to Beijing.

However, Internet sales, as a sales channel, cover a wider range, lower threshold, and more covert.

Although no accurate data can be used as evidence, at least from the consumer's perception, fake brand "street rate" is rising, of course, behind it is more production and sales.

Social e-commerce fake new channels, friends circle shopping rights difficult

No one thought that the Internet giants at home and abroad were discussing how to play social interaction.

"Overseas purchasing" has been successfully implemented in China at this time of the future trend.

Of course, there are some elements of jokes, but it is undeniable that the "overseas purchasing" occupation has been fired in China, and the huge difference between the international and domestic prices is undoubtedly one of the most important purchasing products.

According to data released by the Institute of wealth and quality, Chinese people in 2015

78% of consumption occurred abroad, with an amount of US $91 billion, an increase of more than 12% over the same period last year.

We often see that after the explosion of a commodity, it was swept away by China's "purchasing agents".

In the Tencent fashion user survey of about 50 thousand people, 40% of the users purchased luxury goods by buying friends and relatives instead of buying them. 30% of the users purchased online shopping platform, and less than 30% of the users chose domestic.

Store purchase.

However, the field of purchasing has also become a serious area for counterfeit goods.

According to the data provided by WeChat brand protection platform, in 2015, WeChat received 8 million 500 thousand complaints from users. Among them, fraud information was the largest complaint type, which stopped hundreds of thousands of users' accounts and luxury goods became the "big head" of WeChat's counterfeiting.

More frightening is that once through micro-blog, friends circle and other "purchasing" goods appear fakes, or even simply do not receive the delivery of money, almost impossible to protect their rights.

That is to say, these classmates' classmates, friends of friends, or turned a few crooked acquaintances...

If you don't rely on it, you can only recognize bad luck.

Beijing City Jingshi law firm senior partner Xu Hao lawyer told reporters, "purchasing" belongs to C2C (personal to individual) sales mode, at present, for the purchase of personal shopping is applicable to the consumer protection law (hereinafter referred to as "consumer law") is still controversial.

Because the adjustment of consumer law is the relationship between rights and obligations between consumers and operators, but the purchase of WeChat is often carried out in the name of "friends and acquaintances help". The purchasing agent has not registered for business registration, and many are part-time part-time jobs. Under such circumstances, it is difficult to apply the new elimination law.

Although Xu Hao lawyers believe that with the rapid development of the mobile Internet, shopping through micro-blog and micro letters from individuals has become a common economic activity. It should adapt to the development of the times and protect consumers' legitimate rights and interests with consumer protection. However, at present, consumers still have no right to defer their rights, but they can only return goods or compensate according to the relevant provisions of the contract law.

But can the contract law really solve the problem? A lot of e-commerce platforms and overseas purchasing goods are marked "special inspection, fake ten" and other words, as if consumers really buy fake products, they can take the inspection results according to the "contract commitment" to safeguard their rights.

However, in an interview with reporters, reporters found that the so-called special inspection is simply impossible to complete the task.

Because the brand side refuses to conduct inspection and appraisal of goods sold through unauthorized shop outlets, whether it is true or false.

The reporter asked.

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And other luxury brands of Chinese customer service, the other side said that there is no so-called inspection service, even if the lawyer came forward, it will not produce any proof for the goods not purchased by the brand shop.

The quality inspection department of the state can only check the quality of goods, nor can it provide a certificate of authenticity or imitation.

That is to say, consumers can not get any proof that they have legal effect and prove that the merchandise they bought is fake. Of course, "fake one lose ten" is impossible.

"Know fake buy fake" more

In the hit TV drama "Ode to joy", Fan Shengmei, who has a poor economic condition and wants to show his image in the image of "Bai Fu Mei", always buys the "goods" (referring to the "B goods" more like genuine fakes) to satisfy his vanity, and once a boyfriend gives her one.

The famous brand bag, so fan Sheng Mei hugged the bag and kept sniffing, "the taste of the genuine product is different."

As a senior fake buyer, Fan Shengmei knows that fake goods can be seen very much. Good fake products can feel very similar, but fake products are very difficult to taste.

In real life, vanity's "fan Sheng Mei" is not a minority.

BEEM, a staff member of the Alibaba security department who is responsible for "counterfeiting", told reporters that only a small part of the market's counterfeit goods is to deceive consumers to "fake the truth" to sell, and a larger number is sold to the "know how to buy fake".

In the fake industry chain, there are mainly three key roles: counterfeiters, sellers and buyers, although on the surface, counterfeiters are the source, but after all, there is demand before there will be a market, and businesses will continue to take risks to make profits.

BEEM, who specializes in counterfeiting, is even desperate because "who can wake up those who pretend to sleep? Some people want to buy fake products, and counterfeiting can not solve the problem of vanity."

The reporter pretended to be interested in buying, adding a WeChat, known as the monthly water millions, which has been a big seller for 5 years. She has sales, bags, shoes, jewelry and clothes in WeChat, micro-blog and micro stores.

The number is amazing. She often burns out a large stack of courier orders.

The reporter asked some false questions.

The price is probably about 1/10 to 1/5 of the genuine price, such as a backpack that sells more than 10 thousand yuan at a special counter. The seller says that there are 600 versions of 600 yuan, 1000 yuan and 2000 yuan, the more expensive the price is, the more authentic it is.

The seller strongly recommended that "2000 yuan is the original goods, 1:1 customized, and the counter is exactly the same, oh, pro."

But can you really buy "original list"? 1/10 of the price to buy a high imitation brand name bag is really cheap? Because of the business mode, the founder of the mall must meet with many luxury foundries.

"Made in China is mainly made up of ordinary manufacturing and high-end manufacturing. There is a great difference in technology, equipment, technology, talents and raw material suppliers. Luxury products are made by high-end manufacturers. The quality of their products is not the level that ordinary manufacturers can make in general manufacturing. This also means that consumers can not buy the so-called fake products that are hard to distinguish.

Bi Sheng told reporters.

And those factories with high-end manufacturing capabilities are totally impossible and unnecessary to produce "high imitation" luxury goods, and it is impossible to have "original products" flowing out of luxury factory.

"These high-end manufacturing enterprises are very low-key, and even the public do not know their names, but they are strong, some enterprises are almost half a city, and the cotton used for cloth is grown in the cotton fields of Xinjiang."

Bi Sheng said.

Bi Sheng has revealed the cost of some luxury goods (physical cost). The cost and price of luxury goods such as Hermes, Armani and Prada may be quite different. Some luxury goods cost only 1/50 of the price.

This means that the cost of counterfeit goods is lower, so even if the price of genuine 1/10 is sold, there will be a surprising huge profit.

One operator

The owner of the leather cleaning shop for many years also told reporters that he was often troubled by fakes, because the imitation products were difficult to clean and easy to damage. Once there was a dispute, the guests might not recognize it as a fake, and let the cleaning shop calculate the compensation according to the original value.

Therefore, he also trained the ability to distinguish genuine fakes, and when he encountered fake goods, he told the guests that they could not clean them.

"In fact, it is not difficult to distinguish true from false," he said. "It's easy to identify fake goods, because most of the fake and genuine products are still very large, but they only look like a distance."

Fake products can't be made, they are also expensive. It's better to buy a bag with good quality and no brand. "

There is a clever way to crack down on luxury goods: "resort to false treatment."

Luxury consumption is a huge cake, but the problem of counterfeit goods is not solved, which is likely to be a "poisonous cake".

In order to prevent counterfeit goods, branding is actually "pretty hard".

some

A limited number of knapsack is very popular, so it has become a large number of counterfeit counterfeit products, but the brand is very cunningly placed on the official website with a "fake picture". The official website shows that the backpack has two pull locks, but actually there is only one pull button in the backpack of the counter.

A large number of fake products that are counterfeit based on official website photos can only be "dumb to eat Coptis chinensis".

Some international

It also uses the same trick.

Counterfeiting companies in Putian are based on brand dealers.

The pre warming advertising film starts production ahead of time, hoping to sell at the same time with the genuine product, but the sole of the final product has been changed, so that millions of dollars of investment in the imitation factory has been wasted.

The platform is also very competitive.

"Ali has more than 2000 employees working full-time, more than 300 core members and more than 10 thousand junior two.

Many people do not believe that we have invested so much manpower in the fight against counterfeiting, but this is a fact. "

Ali, a senior security expert, told reporters.

Zheng Junfang, partner of Alibaba group and chief platform governance officer, is called "destroy the teacher too" by Ma Yun, which is responsible for Alibaba group's fight against counterfeit goods and protect intellectual property rights.

In an interview with reporters, Zheng Junfang said, "the reason why fake commodities are difficult to cure is that the source is repeatedly banned.

Whether it's online or under the line, it's just a way of selling fake goods. "

Zheng Junfang believes that the solution of the problem of counterfeit goods should be carried out by two hands: on the one hand, it is "blocked" and resolutely combating counterfeit goods, not only on the net, but also from the network.

To discover the source of counterfeit goods and export this capability to the society, to push forward the fight against source governance under the line; on the other hand, to "dredge" and promote the original industry of "Chinese quality".

The root of counterfeit goods is the lack of popularity of China's own brands, resulting in the production of counterfeit products by some manufacturers in pursuit of short-term interests.

If efforts are made to support independent factories to build their own brands and achieve the successful pformation of SMEs, the vicious circle of "no brand, counterfeit" can be reversed.