Jiang Yongxin: The Spirit Of Independent Designers In The Internet Age Is Very Strong.

As we all know, design means that the designer has a goal and plan for technical creation and creative activities.

The task of design is not only for life and business, but also for artistic creation.

A good design must not be divorced from the market. A good designer must also have a deep insight into the market.

Take clothing design as an example, Jiang Yongxin, a buyer designer, graduated from the famous clothing art design department of Dalian Light Industry Institute, one of the three famous clothing schools in the country.

Over the past ten years, he has devoted himself to the design of underwear and accessories.

Jiang Yongxin said that in the past, as a fashion designer, the employment environment faced was nothing more than two. One is to go to a professional fashion design institute or an institution as a teacher.

Jiang Yongxin, who was born in Shenyang, once worked as a lecturer of the Hongkong Fashion Design Institute of Shenyang for a time. That experience has nurtured her ability to copy and guide the professional knowledge system, and most of them have been looking for a suitable brand enterprise according to their design interests and direction, and applied for a full-time dress designer.

In the later period of Jiang Yongxin, the professional Brand Company, such as Semir and other professional Brand Company, engaged in buying and designing.

No attachment to stable and comfortable teachers is because Jiang Yongxin hopes to be closer to the market and learn from the growth and management experience of Brand Company.

Today, the surging wave of information platform in the Internet age enables designers with rich design experience and market knowledge to have the opportunity to create independent design brands.

Will no longer be limited to the past big companies, big brands, large platform, mass market mode.

Jiang Yongxin, founder of D&L fashion design studio, started his independent designer's career in the hope of doing something "his own".

and

The previous designer's career experience is different from that. After becoming an independent designer, the design is no longer limited. The important thing is the independence spirit of the whole design. When buying a buyer and designer, it is more about analyzing the consumption aesthetics and information of the opponent's brand and target audience. Often, you need to polish off the designer's creative passion. Your design concept and topic must be tested under the sales target.

In the era of internet fans, the independent designer can have more personal display space to locate his style, attract the right customers, and cater to the market to attract the market.

Jiang Yongxin said, in fact, there are many popular elements around us, the key is how to analyze and learn.

You can see many styles and scenes that are very different from business logic.

It is different from general business operations. When profit and loss can be balanced, independent designers can sell and disseminate information through Internet information and online stores on the basis of self realization.

The ability of independent designers has also been expanded in a variety of ways.

Some of them are creative leather decorations. Some even combine with underground brand agents in Japan and Europe and the United States.

Sensitivity and strength of personal brand style.

Jiang Yongxin D&L fashion design studio has many young people.

"You will never be embarrassed by a crash shirt here. Our clothes are basically one yard and one piece."

Jiang Yongxin has a confident face. In costume design, Jiang Yongxin can integrate the design elements that fit the customer's personal temperament into clothing, imagine bold, dare to innovate, design asymmetrically, anti structuralism, sexism and so on.

Jiang Yongxin, who respects originality and fashion, says that independent designers can survive in circles.

Because you are faced with a small and low-key market, to be an independent designer, one must have something of its own, not like others.

In addition, we must master the Internet tools, with the help of the Internet, low cost customers and consumers.

Jiang Yongxin said frankly, the operation of Internet tools needs professional knowledge and skills. The so-called technology industry has specialties. At present, she adopts the mode of marketing outsourcing, and has reached a strategic cooperative relationship with BT3721 technology of Shanghai mobile union culture, while she focuses on product design and research and development, maintaining her unique spirit of independent design in the Internet age, and making good products is the best footnote for a successful independent designer.