Clothing Shop Operators Should Make Good Use Of Word Of Mouth Marketing

Word of mouth is what we often call word of mouth marketing.

"Wine is not afraid of alley" is the image portrayal of word of mouth marketing.

This looks cheap or even free.

It has the incomparable advantages of general advertising.

Xiaobian sums up the advantages of word of mouth marketing, hoping that the owner can benefit from it.

Word of mouth marketing:

The most effective way of marketing

First, low publicity costs.

Compared with the increasing publicity costs such as through train and Taobao passenger, the cost of word of mouth is the lowest, so word of mouth publicity is also known as "zero number media".

Two. High reliability.

As long as two people have common ground, it is easy to get together and easily establish trust.

Especially among relatives and friends, trust is very high.

"Word of mouth" is passed between people who trust each other.

The process of information pmission among people with a certain common ground is naturally more credible.

Three, targeted accuracy

80% of the buyers trust the word of mouth more than any other source of information, while most buyers like to discuss products, discuss services and share information in their social networks, so that "word of mouth" is superior to other advertising methods in terms of pertinence and intensity.

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Many buyers will go to small and medium-sized sellers to buy things, mostly because small and medium-sized sellers can negotiate prices. Unlike some of the big sellers of the crown, they are not bargaining. Sellers generally do not want to lose customers in order to sell credibility. They usually start asking about paction prices, indicating that the paction has already come to an end. At this time, the discount can be given to meet buyers' psychological function.

When you bargain, you can't quote the lowest price immediately, so that the buyer will feel almost fooled. Your trust in your shop will be reduced, and you may run away from your shop.

We should pay attention to several points when negotiating prices.

1., we must have a clear idea.

Where are the advantages of the product, quality, reputation or price? What is the mentality of the customer? Customers often use the price to measure the quality of the products. At this time, you can say that the quality of the products is absolutely quality, not selling cheap imitation products, giving customers a comfort, so customers will be more dependent on your store.

2. attitude determines everything.

When the customer offers a discount, it also shows her desire to buy. No matter whether the product can be preferential or not, the attitude must be better. The buyer can not see your expression when you communicate with the customer, but you must make him feel that you are smiling in the language. When you speak, you can bring some pictures with your face. It is not bad for the price to be cut down, but your attitude towards the service is positive, which will increase the possibility of the paction.

And even if he doesn't succeed this time, maybe next time when he needs it, he will come again.

3. flexibility.

Now, there are many promotional products that will give gifts, and we can do this in the way of communicating with customers. The store is ready to make some small gifts and make a link. When the price is not favorable, we can consult with our customers to send a small gift to him. Let him take a photo together with a gift, plus your attitude. He will stay. And the gift shooting is good. Buyers bought a product. We received two good reviews. This is a good one, and it is a match sale. We can recommend a package meal to our customers. We can recommend a package combination to our customers. If we can first make a recommendation of the package combination, if we can make the first thing less profitable or even pay for it, it will be nice to get second profits.

4. let go of difficult customers.

There are many customers who want to go too far. When the price is lower than the cost price, they still need a discount or a threat to the bad reviews. We can basically give up. This needs to be felt in the process of communication.