How To Use Details To Attract Customers In Women'S Clothing Store Display

When we shop online, we will find that the big sellers who shop on the Internet tend to make their shops very sophisticated and practical, so that you have to clap your hands to praise them. They will make buyers clear at a glance and can evoke the desire of buyers, which is the attractiveness of details. Therefore, for the operators of the shops, they have mastered these details, and have mastered a sales skill. It is very necessary to be good at using some small skills. That's right. Women's wear shop How can a novice seller attract customers by using shop details?

from customer From the point of view, most of them prefer to store goods in a relatively fixed position. In this way, when it patronize stores again, it can reduce the time to find products and improve customer shopping efficiency. Shop operators should pay attention to this, but in such a long time, it is easy to lose customers' attention to other items and produce an obsolete and dull feeling. As a result, goods can be adjusted for a period of time, so that the goods on the shelves can be adjusted, so that customers will be attracted by other items when they are looking for the desired items again, and they will feel refreshing about the changes in the shopping malls. However, if this change is too frequent, it will lead to customers' disgust. They think that the shop lacks scientific arrangements and is chaotic, moving all day, resulting in a restless mentality. Therefore, the fixed change of commodities should be relative.

Generally speaking, when customers enter the shop, the eyes will automatically shoot first to the left side, then turn to the right side. This is because people see the West from the left to the right, that is, the impression of looking at the left side, and looking at the right side of things. Using this shopping habit, we will display attractive items on the left side of the shop, forcing customers to stay, so as to attract customers' attention and give full play to the role of the left side of the store, and promote the sale of goods. So, shops. operator We can make full use of this feature and give customers different effects to attract customers' attention to the best possible position.

The human visual law is convenient to move vertically up and down, and the angle between the line of sight is 25 degrees. Customers choose goods from the distance of 30-50 centimeters away from the shelf, and they can clearly see the goods on the 1-5 level shelves. While the horizontal movement of human vision is much worse than the former. The angle of the human eye is about 50 degrees. When customers choose goods from the distance of 30-50 cm, they can only see the goods displayed at the distance of 1 meters or so, so it will be very inconvenient.

For shop operators, this is also the art of a commodity display. Due to the deliberate placement of merchandise, it has an impact on customer psychology. Shops can design a variety of long shopping channels to avoid customers from shortcuts to the collection office and the outlet. When customers walk around to look at or look for receipts, they may see other items that cause purchase desire. Therefore, the location of the cash desk can be located at a distance from the commodity, prompting customers to be attracted by other products when they pay, and thus the desire to purchase.

The key to improving store daily sales is the ability to sell gold on shelves. The location of goods in the display is replaced by three positions: upper, middle and lower. Sales of goods will rise from the bottom up to the next, and the sales will go down from top to bottom. The superiority of Chr (34) upper Chr (34) display location is obvious. This location is usually used to display high profit commodities, private brand goods, exclusive agents or commodities sold. In the other two stages of display, the upper floors usually display the commodities that need to be recommended, and the lower ones are usually the commodities that the sales cycle goes into recession.