The Secret Of A Shoe Shop Inadvertently Pleasing Customers Is Its

In addition to cost-effective shoes, how does a shoe store pleasing customers inadvertently improve customers' shopping desire? Buying shoes in a shoe store often focuses more on the feeling of shopping in this shoe store than shopping.

　　 First, lighting How important is it?

Lighting plays an important role in store management and product display.

When designers combine elements such as space, materials and lighting, once a problem arises in any link, the shop may fail.

Designers may care about the professional methods such as lighting, lighting, lighting and shadow effects, but consumers can only get intuitive perceptual knowledge: is the store high-end, and whether those products look attractive, and how long will I stay in this shop environment?

Lighting before the main role is lighting, but the development of technology has more and more added value, brand image and sales have a supporting role.

　　 Two. Famous brand How to play with lights

1. fast fashion, passing the brand tone through lighting.

Using warehouse shopping mode, neat and bright shopping environment, without any outline lighting effect, the goods are arranged neatly and uniformly. Here, the design disappeared, and all you saw was clothes.

Most of the consumers are over 25 years old, and most of them are white collar workers. The store is decorated with the overall atmosphere and the lighting with the outline effect. The application of the black main tone highlights the elegance of the shopping environment. Focus on lighting, to enhance the mystery of the environment and the sense of hierarchy of goods.

The window lighting is also bright, but not as high as ZARA, and the lights in the window are part of the model. Under the irradiation of light, dark tone clothing looks more steady and classic, while light color clothing looks more elegant and soft.

2. cafe, third space under the light.

Starbucks stores use more light and spotlight. The distance between each lamp is measured, so there will be a shadow area and a bright area, and the spotlight can be adjusted at 360 degrees.

You can see that no matter where you sit in the direction, the lights will not directly shine on your face and shake your eyes. Most lighting will focus on the soft clothing they need to emphasize, such as hand painting and art painting on the wall.

The color of Starbucks is not much. Apart from the most prominent blackish green, the rest is dominated by brown, log and black. It highlights the high-end business standard, and creates a warm and relaxed negotiation environment through lighting to create the third space.

There are different ways of lighting and lighting in different storefronts of Starbucks, some rely on natural lighting, others rely on artificial lighting.

　　 Three, the use of light color temperature Skill

In the conventional sense, the color temperature of light is generally divided into three types: warm color, intermediate color and cool color.

Warm shade

The red composition is more, can give people a kind of warm, healthy, comfortable feeling, mainly used for coffee shop, shoe store rest area and other relaxation entertainment places.

Intermediate color

Soft light gives people a pleasant, comfortable and serene feeling, mainly used in shopping malls, stores and other places.

Cold shade

Close to natural light and bright feeling, people can concentrate and clean. Used in rack and window.

If the lighting design fails, a boutique will look cheap, and a good decoration will lose its luster and texture. A good shop lighting design does not lie in the "titanium golden dog eye" of the blind, but rather the small torch that ignited the customer's inner needs.