What Knowledge, Skills And Precautions Should Be Grasped In Clothing Marketing?

　　 Shop marketing First of all, facing the consumer is the shop advertisement, especially the door advertisement and the light box advertisement in the shop. In the past, store advertising only occupied a fixed position in retail outlets as a means of communication. Now, store advertising is not only a tool to convey information, but also a burden to induce purchase.

Store marketing also includes the display of goods and the configuration of music. The so-called commodity display is not to put a few boxes of goods to the store's aisle or doorway, but to make the pile alive. Brand discount clothing should be based on the characteristics of clothing to set up special advertising cabinets to attract consumers' desire to buy clothes.

The survey declined: 70% of people like to shop in music shops. But not all music can achieve this effect, while gentle and slow music plays in the shop. Sales volume An increase of 40%, but fast-paced music reduces customer time in stores and reduces purchases.

Packaging advertising saves advertising costs but achieves remarkable results. Store marketing also includes POP display, shop posters, discount coupons, personnel recommendation display, sample display on counters, and even the display and display of commodity packaging itself can also play a good role in store communication.

Effective store marketing must be able to attract customers' attention and keep customers' footsteps in their own. clothing It is the ultimate goal of store marketing to raise interest, stimulate purchase desire, redress the clothes and take action.

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1, clothing is good "face". The appearance of a shop seems to be the face of a person, that is, "shop is face". This is what customers rely on for a moment to judge a shop's general rule. Shop cover includes shop name, shop badge, signboard, exterior decoration, display window, plus color and lighting of storefront. Excellent first impressions are the links of customers. Therefore, merchants should make floors, ceilings, containers and windows without dust, and glass should be clean. At least one or two times a day, stand outside the shop and look at it from a customer's perspective. Can you give a good impression on your shop's general appearance?

2, shop doors closed to facilitate. The ability to enter and facilitate shops is thrive.

3, after customers enter the store, they should not "follow suit".

4, hope the generality of the guys. Fingers and clothing should be clean.

5, products should be accessible to customers and easy to access. That is, "the eye is easy to see, the hand is easy to carry". Goods on closed shelves make customers feel easy to pick.

6, all goods are marked on the price, not price. It is essential to set the right price at the root of intelligence that diligently collects the price expectations of customers and the prices of cooperative shops.

7, wholesalers and customers contact, the root of the matter is interpersonal contact. Do not speak familiar jargon with customers. You know, shopping places are also an exchange space.

8, the knowledge of commodities is directly proportional to the volume of sales. The consumer is not an expert, and needs your advice. To make the consumer familiar, you are helping him.

9, the reception of customers nervous, the other side can not buy, there can be no despair or unpleasant hint.

10, collect money and look for small change, clear up in front of you and find clean tickets for your host.

11. Thank you for your old customers. Old customers are the best customers. For shops, it means continuous progress. The US scholar Lei Qihan and cesai's research show that every 5% improvement in customer loyalty leads to a 25% increase in corporate profits.

12, use more idioms. Speech standards and intimacy can increase the charm of shopping malls (shops), attack affinity and bring good word of mouth.

Clothing marketing skills 13, put the initiative in the collection office, ask customers to purchase goods on demand.

14, regard festivals as a good opportunity for public relations. For example, the Double Ninth Festival offers preferential treatment to old people, and teachers' Day is a privilege to congratulate teachers.

15, never forget customers, will never be forgotten by customers. To regard customers as permanent gods, we should use some detailed actions or activities to move customers, so that customers will know that you are hypocrites and treat them as gods. Once God knows you can trust him, he will become your permanent customer.