The Yangtze River Delta Garment Industry Is Heating Up In Qingpu.

For Liao Xiaolei, who has been in the garment industry for 17 years, "live broadcast" is not a new word; but "taking goods" is indeed.

Liao Xiaolei, a senior trend dress director of Yi Shang Chong Exhibition (Shanghai) Technology Co., Ltd., "POP Fashion", has been broadcasting live experience to colleagues, peers and customers for many times, and has talked about fashion trends and fabric characteristics. But in a recent live broadcast, after clicking a 27 page PPT industry analysis report, the last thing came out was a newly launched environmental protection material made by a client company. "This fabric is in line with the fashion trend just now. Demand can be directly linked to the company's order." Liao Xiaolei said in a live broadcast.

Liao Xiaolei told reporters that her previous live broadcast was a bit similar to "lecture training", and the live broadcast is combined with fabric material and has the function of "carrying goods". This innovative live mode of "trend interpretation + fabric look" can directly touch the customers who need them and reduce the cost of goods to see for the enterprises.

For the clothing industry, the impact of the epidemic has brought inventory and merchandise backlog, and people in the industry are thinking about a new business model. Recently, the "online ordering meeting" and other initiatives launched by Yi Shang Chong show that the industry chain upstream and downstream enterprises "warm up", not only for PU hospital sweater, Xitang buttons, Keqiao fabrics and other enterprises to "bring goods" to open up sales, bring orders, but also for Shanghai fashion designers to provide samples of clothing and landing mass production opportunities.

Bring fashion trends to enterprises in the apparel industry chain

It is said that "the epidemic affects not only the first quarter of this year, but a longer period in the future", especially for the clothing industry.

"To do the stock market depends on the market, and to do the fashion depends on the trend. Deviating from the fashion trend, clothing design, production and sales will be very difficult. Yi Shang Chong Exhibition (Shanghai) Technology Co., Ltd. chairman Lu Pingyi told reporters.

The trend is hidden in all kinds of details. In the latest movies and TV shows, there are all kinds of show in fashion week around the world. Excellent trend forecasting agencies can predict the fashion trend in the future about a year and a half, so as to guide fabric enterprises and garment enterprises to make corresponding production arrangements. Take the domestic woolen sweater industry as an example. In the winter, the sweaters that were hung out in the major shopping malls often made good orders in the first half of the year, and the determination of colors, fabrics and styles was earlier.

For most garment manufacturers, it is not easy to judge the clothing industry's quotations in the first quarter of this year. Affected by the epidemic, many overseas fashion trend analysis agencies can not operate normally. Previously, fashion week in Paris fashion week, Milan fashion week and other fashion week activities have been canceled and some activities have been postponed, so that some of the fashion trends in the garment industry have become "mirror flowers and water moon". In this case, the help provided by Yi Shang Chong exhibition alleviated the anxiety of many garment owners.

Yi Shang Chong exhibition is the first information technology company to provide popular information for fashion industry in China. It was recognized as the "6 day +365 day" annual exhibition platform. The company has thousands of popular information collectors all over the world, and is currently one of the largest apparel design information platforms in China.

"As a service platform for the fashion industry, we started working online in February, and resumed labor in the early March. However, some enterprises in textile and garment industry have a high proportion of foreign trade products and some stock pressure. At that time, many of them were in a state of being at a loss. How can we help them? We use our own information and integrate the resources of the industry to open a series of live broadcast courses to help garment enterprises to change in the epidemic. Lu Ping said.

? ? ? As early as February this year, Yi Shang Chong began to launch the "fashion epidemic disease - our action" live broadcast course, and the more than 50 industrial clusters of sweater production base, Tongxiang Pu Yuan, textile and textile production base Wujiang Shengze, button production base, Jiashan Xitang and so on, and found more than 80 "industry bigwigs" to share, the first live broadcast course watched 28 thousand, the whole 2. About 300000 people participated in study and training in July. Then in March and April, the company also opened the interpretation course of fashion trend, such as "recovery design capability" and "innovation awakening season".

The "knowledge points" of these courses are closely related to the operation and development of garment enterprises. What are the most popular elements in the season? What are the most popular fabrics and colors in the season? How can we make a live broadcast of the products? How can we turn the salesmen into a net red? How can we ease the pressure on the stock of enterprises? How can we further improve the added value of products and achieve transformation and upgrading? "We hope to adopt this series of courses. Let more garment enterprises find a more appropriate and more stable development mode. Lu Ping said.

While providing trend reports, there are benefits.

Not only "lectures", Yi Shang Chong exhibition also for clothing enterprises "take goods". Because there are a large number of garment enterprises on the company platform, these enterprises are buyers of fabrics, the company will help some fabric enterprises to hold "online ordering meeting". For buyers and sellers, this is a kind of welfare: the seller solves the problem that the customer can not see the goods on the spot during the epidemic, and the buyer can get authoritative and timely fabric recommendation through the professional consultation platform.

In mid April, the theme of the "innovation awakening season" theme course launched by Yi Shang Chong was "joint live broadcast". The joint international famous Naia fiber brand was introduced online. The parent company of Naia fiber was founded in 1920 by Eastman, USA. Its two acetic acid fabric is very environmentally friendly and has the characteristics of "sustainable fashion".

Liao Xiaolei, the narrator of the live broadcast. "Taking goods" is not "selling goods". It is not easy to prepare such a live broadcast. "We can't carry out rigid promotion on the first hand. The marks are too heavy. Customers and live audience will not" buy ". We must combine with the trend of fashion, and turn an online ordering society into a fashion trend analysis conference.

Before the live broadcast, Liao Xiaolei and the brand side staff spent half a month polishing the live broadcast process, and finally confirmed the live broadcast plan. "First of all, from the trend of women's clothing in the next two years, the new women with both business and life characteristics and more pleased themselves will be a major trend in the development of future women's clothing. We will summarize this trend as" piercing and piercing. " The two acetic acid fabric, which is environmentally friendly, comfortable, smooth and breathable, will undoubtedly show the characteristics of the new woman.

The live broadcast was carried out in the dedicated Live Room of Yi Shang Chong exhibition company for about 1 hours. "Afterwards, customers sent us news that their boss liked this innovative form of online classroom very much." Lu Pingyi told reporters that the live broadcast brought hundreds of businesses and tens of millions of yuan to the customers.

Let the Yangtze River Delta textile and garment industry "hug and warm".

Yi Shang Chong also extended this "online ordering society" to the Yangtze River Delta region. Recently, it has been docking with the garment production enterprises in Shengze, Shaoxing and Keqiao in Wujiang, and selected some enterprises' products to broadcast live.

Hu Shuigen, deputy director of the B District Management Committee of Jiaxing comprehensive bonded area, told reporters that the Xitang button industry has been facing the problem of serious homogenization competition and product wandering at the middle and low levels. To break the plight of "first-class services, second rate products and three streams of prices", we must introduce some professional companies with abundant information resources and understanding of fashion trends. During the epidemic period, many foreign trade button enterprises in Xitang were cancelled and suspended, and the degree of impact was larger. The trend was more dots, longer lines and wider faces. On the one hand, it was urgent to open up sales, enable customers to see goods and get orders. On the other hand, we should continue to increase the transformation and upgrading of button industries, and march towards brand manufacturing and intelligent manufacturing. The services such as "online ordering meeting" provided by Yi Shang Chong exhibition will help the whole industry develop branding, intellectualization and sales network.

Tongxiang Pu Yuan is currently building a world-class knitting fashion industry cluster. It is the largest sweater production base in the country and is moving towards the 100 billion market. Qian Weiguo, deputy director of the Tongxiang Pu Yuan Knitting Industrial Park Management Committee, told reporters that Pu Yuan has a large number of sweater manufacturing enterprises, while Yi Shang Chong has a fashion trend analysis. The two sides hit it off and are working together to create an industrial service complex project. "The Yangtze River Delta is a highly concentrated area of textile and garment industry. There are many industrial clusters, but most of the clusters are small and micro enterprises, and do not have strong R & D strength and foundation. As a platform focused on popular information, Yi Shang Chong exhibition can help these small and micro enterprises to open up the market, understand the trend, provide online training courses, and broadcast "bring goods" for woolen sweater enterprises, which are of great help to our enterprises.

At present, Yi Shang Chong exhibition in Yuhang, Hangzhou, Shaoxing, Keqiao, Nantong, Sichuan, Tongxiang, PU, Wujiang Shengze, Jiaxing Xitang and other places in succession layout is known as the "boundary" industrial base space carrier, for these textile and garment industry cluster government, enterprises, business associations and capital side to provide fashion trend services, integrated fashion industry empowerment services, through the introduction of external settings. Measures such as planning and design institutions to enter enterprises and enhance the design capabilities of local enterprises personnel will enhance the added value and bargaining power of the local textile and garment industry chain.

Lu Pingyi told reporters that in the clothing industry, upstream and downstream enterprises are facing different problems. For raw material manufacturers, they often pay more attention to the manufacturing process itself. Many times they do not understand the real application of products. "For example, before the outbreak of the production, non-woven enterprises do not necessarily know that this fabric can be used in sanitary napkins, diapers and masks." For garment design enterprises, designers must find suitable fabrics after they have made the sample to achieve mass production and sale. "There are many fashion designers in Shanghai, and many excellent designers in China are in Shanghai. In the Yangtze River Delta region, there are ten industrial clusters of garment industry. As an intermediate platform for providing information exchange and industrial docking services, our company can link the two ends of the industrial chain, on the one hand, help designers and design companies to realize the industrialization of products, and on the other hand, help the relevant production enterprises to upgrade and upgrade better.