Interpretation Of The Development Trend Of China'S Cashmere Industry

China is not only the largest country in cashmere resources, but also the largest producer of production (about 60% of the world's total production capacity), and the largest export country of cashmere products is in an absolute monopoly in the international market. The advantages of raw materials, labor costs and product size and scale make China's cashmere products quite competitive in the national market. At present, the output of cashmere is around 2 million tons. China produces about 1.6 tons, accounting for more than 80% of the world's total output, and exports more than 2000 tons per year.

Due to the abolition of export tax rebates for fluffy products in China, the international cashmere processing industry has been spanferred to China. The export situation of China's cashmere products, especially finished garments, has been widely valued. The supply and demand of cashmere will be positioned on the finished products, which will definitely reduce the export of semi finished products without fluffy and increase the export of cashmere products. In recent years, the gross profit margin of cashmere exports is only 7-9 percentage points. The cost of lowering the export rebate rate will be directly smoothed out. Cashmere Gross margin of export. Therefore, the rising price of cashmere products is an inexorable trend.

With the gradual improvement of the level of technology in the industry, a group of enterprises with high level, mature technology and large scale of production are developing and growing in the competition. More and more high-end products can be produced, and the differentiation of products is gradually revealed. The dominant enterprises in the industry get the profit above the average level of the industry by technical superiority, scale advantage, quality advantage, variety advantage and brand advantage. At the same time, more and more enterprises realize that product quality and customer word-of-mouth are the foundation of sustainable development of enterprises. Therefore, they attach importance to brand and service construction, strengthen product quality management and take the road of competition with comprehensive ability. Enterprises need to get competitive edge It is necessary to have the production capacity and quality control capability of quality products, which is guaranteed by the leading technology and the leading production process. Therefore, the leading enterprises in the industry usually take improving production technology, automation and improving production quality as the main research and development directions.

In recent years, China's major cashmere processing enterprises have been actively constructing cashmere production bases in pastoral areas, carrying out joint animal husbandry and trade, and building a community of interests between enterprises and farmers and herdsmen. This new cashmere industrialization mode is linked by cashmere industrial chain, and the development strategy of cashmere processing enterprises is closely related to the vital interests of farmers and herdsmen. Cashmere processing enterprises invest a large amount of money for cashmere production base and animal husbandry production. Farmers and herdsmen provide quality cashmere for processing enterprises, thus forming a benign circular industrial pattern and achieving a win-win situation of industry, agriculture and animal husbandry. Therefore, realizing the cashmere industrialization mode of "enterprise + base + herdsman", giving full play to the role of cashmere production base and realizing the coordinated development of cashmere breeding and processing industry is the inevitable choice for the development of cashmere industry in the future.

With economic globalization and international Cashmere Products With the advent of market integration, people's income level has been rising, and the proportion of consumers concerned about quality of life has increased. The pursuit of health, quality values and the integration of international fashion dress culture has made consumers have higher pursuit of cashmere products in quantity and quality. Cashmere products are famous and typical textiles, which are loved by consumers both at home and abroad. Therefore, consumers are more interested in the personalization, comfort, brand and fashion of cashmere products. In order to meet the consumer demand of the majority of consumers, cashmere processing enterprises and their products must be promoted as soon as possible to upgrade the industry in an all-round way so as to realize the development of cashmere products in fashion, elegance, brand and quality, and enhance the competitiveness, popularity and market share of cashmere products in the international market, thus making the cashmere industry continue to internationalize.