Garment Industry Is Facing Unprecedented Challenges.

We can see a lot of Taizhou products in China.

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This store sells beautifully.

It's Taizhou's own business.

The garment industry in our city rose in the 80s of last century and reached its peak in 90s. At present, because of the pformation and upgrading of China's industrial industry and the rise of the Internet industry, the garment industry in the city is facing unprecedented challenges.

In May 9th, Taizhou garment industry association was established in Luqiao district.

It indicates that the garment industry of our city will enter a new developing period -- enterprise.

The consciousness will be more distinct, and the "Taizhou characteristics" will become more prominent. The development of the garment industry will no longer be a single fight but a competition.

The garment industry association of the city consists of 37 initial members. These enterprises, including men's wear, women's wear, children's wear, embroidered clothes, silk underwear, garment materials, accessories production, trade, marketing and so on, are all "outstanding people" in the clothing industry of our city.

Industrial structure south "small" North "big"

From the perspective of the development of the whole industry, the two elements of "Luqiao commodity market" and "Taizhou embroidery factory" are indispensable, and become the representatives of Taizhou garment industry in the circulation and production fields.

Through historical precipitation, two entity units have gradually developed into "professional market oriented" enterprises and "export oriented" enterprises.

However, in recent years, with the pformation and upgrading of China's industrial industry and the rise of the Internet industry, the garment industry is facing unprecedented challenges, and at the same time, it has a rare opportunity to realize the magnificent turn.

Judging from the current situation of the clothing industry, the development pattern of South "small" North "big" appears.

The southern Wenling, Yuhuan, Huangyan, Jiaojiang and Hong Jia areas formed a garment industry cluster centered on the Luqiao market. The enterprises are mostly distributed in the rural or urban rural joints, and the scale of enterprises is mainly "small and micro".

Among them, the "industrial belt" has also been gradually separated. Jiaojiang's Ling Ji, Wenling and Yuhuan mainly produce children's clothing. Huang Yanqian and Jiaojiang Hong Jia mainly produce sweaters, Wenling's footwear industry is developed, and Luqiao's Luoyang street is famous for producing snow boots.

In contrast, North and Jiaojiang as the center, the silk products industry belt was formed, mainly based on Jiaojiang and coastal waters.

In 1998, the embroidery factory in Taizhou went bankrupt, and embroidery technology was lost. Fortunately, 6 private enterprises such as Zhejiang embroidery Embroidery Co., Ltd. and Zhejiang embroidery Clothing Co., Ltd. inherited the "embroidery" of Taiwan embroidery, so that the embroidery industry could be inherited and developed.

The situation of "letting a hundred flowers bloom" makes our garment industry still have a place in the whole country.

As a well-developed commercial circulation, Luqiao district has long been a small commodity distribution center with clothing sales as its main body, and China Daily Commodity mall is an outstanding representative of the market cluster. It has become one of the important windows for Taizhou clothing to move towards the whole country and to the world.

At the next stage, the new business and trade complex headed by the new mall is about to open, and the commerce and trade in Luqiao will usher in a new development in this baptism.

Transformation spawned pformation and upgrading

Although the development of garment industry in our city is still active in the "territory", but in the context of economic and social changes, especially with the rise of small commodity markets in other parts of the province, many clothing dealers in Taizhou have begun to walk out of Taizhou.

Cai Xiaosheng, the chairman of Luqiao's little brother's big children's clothing business, has a deep feeling: "many Luqiao counterparts go to Fujian and Shaoxing, where people have gone there."

The outflow of resources, the decline of shirts and sweater industry, the shrinking of garment processing export industry, and the slow development of the garment industry in our city.

Wang Weimin, chairman of Zhejiang garment industry association and chairman of Taiwan embroidery Clothing Co., Ltd., also saw another problem of Taizhou's clothing industry, that is, lack of its own brand.

In the last century, the garment industry in Taizhou was basically export oriented, and hardly had its own brand. "Now, the clothing industry in Taizhou needs to build up its own brand and establish its own R & D base."

At present, the garment enterprises represented by Taiwan embroidery and embroidery have been continuously strengthened in the sense of cultural heritage and protection, of which 3 companies have built their own embroidered clothes Museum.

Walk into Zhejiang Sande textile and apparel Co., Ltd., modern industrial workshop and perfect R & D center give visitors a bright look.

Complete production line of raw material inspection, grey fabric production, sand washing and finished product inspection is the lifeblood of enterprise development.

The title of "national wool knitting research and development base" is the best evidence for scientific and technological innovation of the company.

In recent years, new styles of spring, summer, autumn and winter have been developed by Sande more than 1500, and the annual output value has increased by 30%.

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A large number of such garment enterprises are changing.

On the way of operation, the "south" is gradually getting rid of the high dependence on the physical market, and there has been a separation of production and marketing business mode, production mode is also "zero".

And some non-traditional clothing industrial areas in our city have begun to form their own distinctive clothing industry, which has become a useful supplement to our garment industry.

Three traditional industries such as rooftops and other rooftop industries have been seeking breakthroughs in the field of outdoor products.

Tiantai relies on the return of local business personnel in Yiwu market, forming a special stocking production base, which fills the gap of garment industry in our city.

Branding the "Taizhou imprint" on the production line

The development space is limited, the atmosphere is not strong, and peer exchanges are almost blank. This is the malpractice of the industry development in Zhang Mingjian, chairman of Taizhou Tiancai Garments Co., Ltd.

He said: "the establishment of trade associations will turn peer competition into history, instead of mutual help and resource integration, so that the whole industry can catch up and recover the resplendence of Taizhou's garment industry."

Trade associations play a key role in this process.

According to Wang Weimin, the main work of the association after its establishment is to accelerate the readjustment of the industrial structure and strive to build a scientific, high-quality and efficient industrial chain system so as to realize the coordinated and coordinated development of the industrial chain, so that SMEs can be specialized, refined and special, and the industry will change from "big to big" to "big and strong" and "small and fine" ecological combination.

To this end, the association will promote the establishment of a special committee on children's wear in Taizhou, and will also study the feasibility of the garment industry processing park. By integrating the resources of processing industry, it will break the traditional manufacturing industry's excessive dependence on land resources and reduce the family small and small businesses.

On the other hand, it is to strengthen the construction of industrial culture, to build the soft power of industrial culture as the goal, to establish a modern clothing industry culture system, and to make a unique "Taizhou imprint" for Taizhou clothing.

To this end, the garment industry association will set up the Taizhou garment industry history research association. By inviting older generation of entrepreneurs, economic management experts in the clothing industry, recording their oral statements or accepting their contributions, collect the "recalling" of Taizhou's clothing industry from different angles, and pay attention to the collation and collection of the existing historical data, and publish it after forming a series of research results.

At the same time, we will further strengthen brand innovation, enhance the ability of cultural pformation, and focus on developing a number of modern service industries based on design and marketing to form an original industrial atmosphere.

The association will also rely on the existing educational resources to establish a talent training mode of "association + enterprise + institution", and build a team of innovative talents and excellent industrial spirit in the Internet age, and provide a platform for designers and salons to provide Taizhou designers with words and communication.

Through the development of Baozhuang, the children's clothing industry in Wenling and Yuhuan will be more lean. The embroidered clothing industry in Jiaojiang will gradually move towards the world. The silk underwear industry will be refreshing. The three outdoor equipment industry will go to the high end. Luqiao's clothing trade circulation garden will shine with the help of the development of these industries.