"Net Red Economy" Thrived And The Traditional Clothing Industry Encountered New Problems.

The Internet brings huge traffic flow and great changes in operation mode. Apparel retail online accounted for a rapid increase, in 14 years has exceeded 30%. Behind this is actually a change in the flow of traffic - down the shopping street and shopping malls, and the flow of Alibaba's platform is full. along with Internet The trend of further development is that the proportion of traffic to the centralization platform (SOCIAL generated traffic) is rising rapidly. Further changes in the flow of imports have led to changes in the way the products are operated. Antarctic electricity providers and the "net red economy" are typical representatives of the new way of operation. However, the personalized demand of consumers aroused by the new operation mode of the net red has put forward the requirement of "small batch, multi variety and quick turnover" for the supply chain, which poses a new topic for the traditional supply chain organization mode of textile and clothing.

　　 Garment industry The existing mode of operation can be broadly divided into three categories: offline, e-commerce and net red shops. The overall trend is reflected in the rapid response of small batch and the gradual increase of supply chain requirements. The following brands are more typical of ZARA, UNIQLO, Hai Lan's home and Semir costumes. The brand of electric business is more representative of Korea's clothing house. The net red shop is modeled on Taobao store of Zhang Da Yi. In contrast, offline brands are generally better than planning: in addition to a few fast fashion brands, the offline companies often carry out commodity design months or six months ahead of time. The production is mainly based on large quantities and fewer batches. After several months of planning, production and distribution, the goods reach the terminal stores. The brands on the line, such as the Korean clothing house and the net red shop, are stronger than the contingency, and the product design and production are adjusted by timely feedback sales. The production is mainly based on small quantity and multiple batches, and the turnover speed can be shortened to a month or even a week. At present, offline brands are also changing to the direction of small batch quick response, and also put forward higher requirements for the supply chain.

The core pain points of traditional supply chain organization are data exchange and product non standard at the front and back ends. The infrastructure of flexible supply chain is an efficient information platform based on the data exchange between front and back ends.

The supply chain organization process under this information platform can optimize the delivery time, quality and price in an all-round way, so as to meet the requirements of orders generated in downstream operation links. At the same time, it can form a payment closed loop, and solve the pain points of supply chain in stocking and payment.

Flexible supply chain platform will necessarily require integration of social resources, which requires very deep supply chain industry experience and industrial appeal. It is relatively easy to get orders from the electronic business platform to integrate, but this also requires strong electricity supplier operation experience and industry resources. The most realistic landing path of the flexible supply chain platform is probably to gather orders from the electronic business platform, break through single category, attract industry interaction, and integrate social resources with the help of demonstration effect. Finally, the platform is formed and the supply chain is flexible.

The future ecology of the industry under the industry internet pattern should be: solving all sectors of the industry through the Internet platform of the textile and garment industry, including yarn factories, fabric suppliers, designers, garment factories, etc. Retail terminal Pain points, the realization of platform channel data industrialization, industrial content data flexibility, integration of yarn, fabric, accessories, accessories suppliers to provide quality products, through the network platform combined with offline exhibition hall, to Brand Company, garment factories and fashion designers, to solve the problems such as difficult user search, high cost, unstable quality and other issues, and further extend to clothing garment factories and platform sales terminals, and release the trend of popularity, so that consumers, brands and platforms will form a high degree of social integration. Through the improvement of supply chain, reconstruction of industrial chain and remodeling of value chain, we can achieve a vertical social ecological circle with highly flexible supply chain, which integrates business flow, logistics, information flow and cash flow.