Take Advantage Of The Electricity Supplier, The Formation Of New Competitive Advantages.

Since reform and opening up, Humen has vigorously developed.

The industry has developed into a famous city of clothing and clothing in China. In order to better promote the pformation and upgrading of industries, 2012 years ago, Dongguan began to build Humen.

The center for collaborative innovation "was named" national public service demonstration platform for small and medium-sized enterprises "by the State Ministry of industry and commerce. It was identified as" national incubator of science and technology business incubator "by the provincial science and technology office.

At present, there are more than 2300 clothing and apparel production and processing enterprises in the town, employing more than 20 people, with an annual output value exceeding 30 billion yuan, 40 professional clothing and apparel market, 15 thousand business households, and annual sales volume of over 600 billion yuan.

The majority of Humen's garment industry clusters are small and medium-sized enterprises, and the innovation resources are scattered, duplicated and inefficient. Therefore, it is urgent to break the barriers between different types of innovation entities, and promote collaborative innovation and collaborative development of enterprises.

The bottleneck of industrial development is to speed up the upgrading of garment industry.

To this end, Humen Town, led by the town government in 2012 and under the guidance of the Federation of China textile industry, began to build an innovative service platform of "Dongguan Humen garment Collaborative Innovation Center". It is committed to integrating innovative resources, building platform carriers and service enterprise development, and promoting the collaborative innovation capability and core competitiveness of the garment industry in Humen.

The project has jointly invested 1.5 billion by the two tier finance and enterprises at the municipal level. At present, ten major innovation platforms have been built.

In the process of building the innovative service platform of garment industry and building the collaborative innovation ecosystem of garment industry, the main practices of Humen town are as follows: first, efforts should be made to cultivate the "soil" and "seed" to consolidate the foundation of the innovation ecosystem.

Humen town embarks from the industrial chain of garment industry development.

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R & D and testing, brand creative promotion, clothing

The clothing and supply chain, garment enterprises and garment talents cultivation and other related links of garment industry development, and the establishment of the national textile fabric Humen Pavilion, China

The ten major platforms, such as the Humen Laboratory of the inspection center, the fashion publishing center of New Silk Road, and the Humen electricity supplier Industrial Park, provide perfect public services for enterprises.

Among them, the national textile fabric Humen Pavilion is the largest fabric solid resource repository in Southern China, with more than 10 samples collected.

More than 300 thousand pieces of information can provide strong fabric inquiries and docking services for enterprises and designers in time.

The Humen Laboratory of China Textile Industry Federation testing center is one of the most advanced third party inspection institutions directly under the China Textile Industry Federation.

Two, we should strive to create a "climate" of industrial culture and push the industry towards the high end of the value chain.

The collaborative innovation center relies on the two sub centers of the brand creative promotion center and the clothing design and research and development center to provide clothing enterprises with relevant services such as brand promotion, design resources, fashion publishing, model show and so on, and promote the development of brand and diversification of Humen clothing.

Among them, the new Silk Road Fashion Publishing Centre was established in November 2012, and has 56 Humen.

Brand publishing service is provided.

In Humen Fumin clothing business center, special space is set up to show different styles of clothing culture of Humen's own brands, such as Zimple's underwear, happy prince's children's wear, and women's wear.

Set up a special clothing designer studio in Humen fashion design and Research Center, purchased advanced 3D body scanning equipment, 3D body feeling fitting system and plate making equipment, and provided convenient design services for enterprises. The O2O clothing book bar on line and offline has been built. Enterprises can freely check the design resources of clothing and timely grasp the latest industry resources.

We also actively promote the marriage of clothing and animation culture, explore the promotion of Humen clothing brand with animation and derivatives as the carrier, and launch the original animated cartoon "mysterious island" based on the clothing industry of Humen, taking the clothing brand as the image and taking tourist attractions as the background. At present, the production has been completed and is expected to be broadcast on CCTV next year.

Three, we should actively introduce the "living water" of e-commerce to stimulate the new vitality of the garment industry.

Relying on Humen's rich clothing and apparel industry resources, strong customer base and strong solid economic support, the town of Humen has vigorously developed the clothing electricity supplier by taking the e-commerce research and development center of the clothing industry as the starting point. The whole town is engaged in e-commerce businesses and self-employed households over 8000.

The industry accounts for about 90%.

In 2014, the total sales volume of the whole town through the third party platform reached 29 billion 500 million yuan.

The existing 9 electricity supplier industrial parks in the town have a total construction area of more than 28 million square meters.

Enterprises have exceeded 3000.

Among them large scale

This year, Mai Feng Le set up an import and export operation and management center in Southern China District of Humen, and launched the Mai Feng Le China Station in Humen. The cross-border electricity business ecosystem in Humen is speeding up the formation and improvement.

Four, we should vigorously cultivate the "good material" of the gathering industry and build the incubator of creative fashion design.

On the one hand, we should give full play to the functions of garment enterprises and talent cultivation centers, integrate high-quality resources from universities, famous enterprises and social organizations at home and abroad, and jointly train training talents with Beijing Institute Of Fashion Technology, Donghua University and Zhejiang Sci-Tech University, and sign a strategic agreement with 10 institutions such as Heilongjiang University.

On the other hand, we should speed up the construction of Humen fashion design incubator, provide the entrepreneurial infrastructure needed for business incubation, and provide targeted policy and technology support services to help and support the growth of start-ups.

At present, there are 26 households in the incubator of the incubator, and 6 other enterprises have successfully hatched.

In the implementation of the innovation platform project, through the use of collaborative innovation mechanism, the following demonstration and driving effects have been achieved: first, the integration and development of superior industries and high-quality resources.

Through cooperation with China Textile Industry Federation, China Textile Information Center, Donghua University, Beijing Institute Of Fashion Technology, Zhejiang Sci-Tech University, new silk road company, YISHION group and other units, Humen town cooperates to build Humen garment Collaborative Innovation Center, realizing strong and strong combination of superior industries and high-quality resources, superposition of advantages, integration development and mutual benefit and win-win.

The two is to enhance the technological innovation capability of Humen's clothing and apparel industry.

The collaborative innovation center is active in new fabric development and testing, new process application, e-commerce, supply chain information technology and so on.

Through technological innovation, we can improve product quality and brand competitiveness, encourage and assist enterprises to increase investment in science and technology, upgrade equipment level, actively adopt new technologies, new processes and new fabrics to promote product upgrading, promote enterprise information construction and standardized engineering construction, and further enhance enterprise's ability of innovation and development.

The three is to promote the construction and development of Humen science and technology incubator.

The collaborative innovation center, as a "national incubator of science and technology business incubator", has taken full advantage of its incubation function, gradually formed its own characteristics in terms of operation mode, service object and service content. It has provided new services, innovative models, new culture, new concepts and new ecological environment for the enterprises. It has promoted the coordinated development of the "Humen fashion design incubator", accelerated the orderly construction of the "Humen electricity supplier Industrial Park incubator", and further created the atmosphere of Humen incubator development.

Four is to lead the apparel industry pformation and upgrading.

At present, the Humen clothing Collaborative Innovation Center has become a powerful engine for the development of Humen's clothing and apparel industry, so that the pace of pformation and upgrading of Humen garment industry is accelerating, and accelerating the upgrading of technology, quality, brand and value chain of apparel industry.

In 2002, on the basis of the "famous Chinese women's clothing town", Humen was awarded the title of "China's children's clothing town" by the China Textile Industry Federation and the China clothing association in 2013. In 2015, it was named "national clothing" by the AQSIQ.

The famous brand model area has become the only well-known brand demonstration area in the country with the name of casual wear. At the same time, in 2015, Humen was also named the "state" by the Ministry of Commerce.

The "demonstration base" has become the first national garment e-commerce demonstration base in China. It was awarded the "2014 textile industry cluster innovation and development demonstration area" by the China Federation of textile industry.

Humen town takes the construction of clothing collaborative innovation center as the leader, and speeds up the construction of innovative service platform in specialized towns, and further enhances the overall competitiveness of the garment industry.

First, focus on Collaborative Innovation of government, industry, University and research, and push enterprises to strengthen R & D design.

With the help of the superior resources of Donghua University and other universities, we will continue to increase investment in the construction of Humen fashion design and Research Center, and set up a design guide for Humen women's fashion trend design.

Rapid response system and clothing cloud design platform, build clothing exhibition hall and brand promotion service system.

To help Humen apparel and apparel industry to form a technological force, build a talent plateau, enhance the R & D design level, promote the development of Humen clothing to the high-end value chain, and guide Humen's apparel industry from

To create changes in clothing.

The two is to improve the supply chain innovation of garment industry as the breakthrough point.

Service system.

Efforts should be made to provide entrepreneurial infrastructure and common technology support services for incubating enterprises in the Humen electricity supplier Industrial Park, build a visualized modern warehouse platform in the Humen electricity supplier Industrial Park, and develop a garment logistics center featuring modern storage and pportation, material distribution and multimodal pport.

Relying on "cross selling", "Mai Feng Le" and other cross-border e-commerce platform, do a strong export business, to promote garment enterprises to expand the international market, and promote the upgrading of the garment industry in Humen.

Three is to take the pformation and upgrading of the garment industry as the foothold to promote cross-border integration of industries.

We should actively promote the "Internet + clothing industry", and encourage garment enterprises to make full use of new technologies such as mobile Internet, cloud computing, big data and Internet of things to carry out comprehensive innovation in brand, management and business mode.

Application to achieve industrial pformation and form new competitive advantages.