How Does Garment Industry Start From "Core"?

Two thousand and sixteen

The seventeenth Changshu clothing and Accessories Fair was held in Changshu. In recent years, with the continuous development of the Internet, traditional industries are in urgent need of pformation and upgrading.

An important content is the theme of "integration of peers, create the future".

Innovation and entrepreneurship conference.

The important content of this conference is to let many small and medium-sized garment enterprises in Changshu adjust their industrial structure, speed up pformation and upgrading, and discuss small and medium-sized enterprises.

How to load the textile and garment industry?

The core of this fashion is to achieve its own innovation and upgrading.

according to

The e-commerce development index shows that Changshu ranks three in China for 2013 consecutive years, 2014 years and 2015 consecutive years.

Ten strong county.

In the list of the 50 most active counties in 2015, Changshu ranked seventh, and ranked first in Jiangsu province.

In terms of figures, there are many businesses in Changshu that are engaged in "touches", and this is mainly due to the wide range of Changshu's garments.

And sellers.

According to the statistics of Changshou City's business department, at present, the contact rate of more than 30 thousand traditional merchants in Changshu clothing city has reached 60%, and 80% of e-commerce providers in Changshou City are clustered in the garment city area.

But touching the net does not mean innovation and upgrading.

"Changshu.

It's a billion dollar industry. It's not easy to do that.

However, with the further integration of economic internationalization, the pressure of pformation and upgrading of Changshu's textile and garment industry is also increasingly apparent, especially in the outdated thinking, lack of innovation, and lack of resultant force in each battle.

It can not be said that in Taobao, Tmall shop, it is already "

"Innovation is just going to inventory."

An expert attending the innovation and entrepreneurship conference said in an interview that the Changshu textile and garment industry has formed a relatively complete industrial chain, but many small and medium enterprises still remain at a shallow level.

The domain really knows little about Internet +.

In the same industry, the market competition and the market disorder caused by imitation, as well as the satisfaction of traditional management and marketing mode, lack of R & D and innovation thinking, always slow the pace of development. Many of them have struggled to survive.

Cheap used to be small and medium sized in Changshu.

The biggest competitive advantage of enterprises has attracted many domestic and foreign orders by virtue of this advantage. But now, in the face of changing market, the advantages accumulated over the years are weakening.

Faced with the challenge, a batch of traditional clothing enterprises in Changshu changed their thinking and carried the core of "Internet +", which really opened the way of Internet development combining production with electric business.

Star shops such as "Rong Mei", "Buyi legend", "foreign trade king", "Grapefruit beauty clothing" and other annual sales of more than 100 million yuan have emerged.

Among them, located in Yushan Town, Suzhou Hayes Rong Mei Trading Co., Ltd., relying on the "Internet + clothing industry", set up a set of old models to subvert the raw materials processing of small and medium-sized garment enterprises.

"Rong Mei" has been producing all the costumes since its establishment.

On sale, every new item will be passed by the company.

Pre sale, and then according to the "product browsing and collection, and rush to buy data and so on, to determine the popularity of the product."

The person in charge said that the data collected on these websites can not only determine the quantity of the products, but also can continuously improve the styles and materials of the garments according to the feedback from the buyers, and launch the products that are more popular with the market at the fastest speed.

It is reported that through the "Internet +"

"Jung Mei" has accumulated 250 thousand sticky user groups, with more than 1500 new clothes coming out every year, with an average of 4 to 5 new items per year, with more than 10 million garments sold annually and 95% sold out.

Compared with traditional textile and garment manufacturing industry,

"Creative and closely linked fashion industry is located in Changshu.

The city is still at a slow start.

In this fashion week "Jiangnan weaving" keynote forum, experts attending the meeting unanimously pointed out that integration and innovation is the hope road of textile and garment industry under the new normal economic situation.

According to statistics, at present, there are about 34000 garment suppliers in Changshu, with Kuncheng Lake textiles and garments, mainly based on China clothing business park, Mocheng Electric Park and high tech park.

The industrial park is now in operation and will provide basic services for many small and medium-sized garment enterprises.

It is set up in the park to serve the textile and garment industry of Changshu.

Platform - "Changshu clothing online" has also been formally launched.

"I was the Alibaba panoramas that joined the Hai Yu online business park in the past year.

Good solution to the problem of enterprise product outlet. "

The head of a traditional clothing enterprise in Changshu told reporters in an interview with the forum that a small and medium-sized enterprise like him had the requirements of clothing design and proofing, and was able to receive orders in small quantities flexibly, which was in line with the requirements of network sales.

But this is just the first step on the Internet plus. In the future, he will consider the gradual pfer of customers who have been accumulated over the years to the Internet.

At the same time, when the online business is relatively mature, the growth of the line is also necessary. "Online and offline can not be completely isolated. Under the offline production line sales, the only way for the future development of garment enterprises is innovation and integration."