What Should We Wear When The Brain Hole Opens?

With the advent of the "Internet +" era, the famous men's wear brands in China

New attempt to promote brand pformation and upgrading, Qipai and Jingdong Finance jointly launched "what will we wear in the future"?

The creative solicitation contest has been online for more than a week, which has attracted the attention of thousands of people: changing the style and color, keeping the temperature clean, and spraying the clothes.

It is well-known in China.

Qipai promotes brand pformation and upgrading.

Based on the open and vertical ecosystem of the Internet, we can inspire netizens to participate in the future through the form of public funding creativity.

Industry in intelligence

All kinds of possibilities in the field, from material to function, netizens have opened the "brain hole" and participated in the atmosphere enthusiastically.

Behind the enthusiastic participation of smart clothing is the increasing acceptance and potential consumer demand for smart wearable devices: more personalized and convenient functions, more intimate wearing styles, and more suitable life occasions.

According to IDC in the first quarter of 2016, the first quarter of the world

Tracking equipment report shows that the first quarter of this year, global wearable device shipments were 19 million 700 thousand, an increase of 67.2% over last year's 11 million 800 thousand, and consumer demand is evident.

However, the competition in the smart wearable device market is still in the stage of hardware sales.

and

The follow-up services that can be provided to consumers still stay in data monitoring and the aggregation of third party software, and do not dig deeper into the data behind them. If this continues, the function of homogenization will not be able to provide more vertical fields with different ages, occupations and needs.

Experience.

In addition, due to technology and carrier barriers, in the face of the increasingly diverse functional needs and the trend of non dressing in the future, bracelet and watches can not produce enough stickiness between products and consumers. It is very necessary to expand the carrier of intelligent wearable devices.

There is prediction that future intelligence

The expansion of equipment on the carrier will no longer be restricted to "wear", but will further expand to "wear".

MarketResearch.com survey shows that 26 million pieces are expected to be delivered in 2016.

Fashion, future, intelligence

It will become the next outlet for wearable device development.

More importantly, compared to watches and bracelets, the clothing industry has always been the competitive power of the market segments with its diversified scene needs. In the field of cross-border intelligence, it is easier to create a fine and customized smart wearable experience in the vertical subdivision area, which is a new blue ocean in the field of Wearable devices.

Nowadays, there are many

Manufacturers have invested in the development and application of smart fabrics.

The industry has portrayed broad prospects in the field of cross-border intelligence.

At present, the sports manufacturers mainly choose to further deepen the movement monitoring, health management and other functions on clothing, and provide customized fitness guidance for users through breathing, heart rate and muscle use level.

It is reported that many types of products have entered the market, and some brands have further extended the category.

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And so on clothes.

From this point of view, the forefront of the smart clothing industry is still sports clothing, and for the scene of higher demand for business occasions, there is no brand action.

This is exactly the attempt to cross the seven cards.

The causes of the field.

As a commercial travel menswear with Chinese characteristics, Qipai already has a distinctive brand image and a relatively accurate subdivision consumer group.

Using their own advantages, with the help of creative crowd raising platform to tap user needs, intelligence in business situations

Cross border innovation is a good start.