Five Experiences Of Successful Clothing Store Management
We know that the competition in the clothing industry is very fierce. If you want your store to remain invincible in the competition, you must learn the successful business skills of the clothing store. Xiaobian has observed many clothing stores, and has conducted extensive research on many clothing stores. The clothing store has five most important links in its operation. As long as these five aspects are conscientiously completed, it has been half successful. Now, Xiaobian takes us all to study together.
Service is one. Couture The soul, as a clothing store owner, is just ensuring that the quality of the clothing sold is not enough. You need to hire salesmen who know how to help customers find fit and decent clothes, hire professional tailors to wait at any time, provide delivery services to customers, and be willing to accept special orders. Let customers feel at home and be willing to communicate with us.
Respecting customers is not a simple slogan. Most clothing stores call for respect for customers' slogans, but there are few clothing stores that really do. The rude way of selling is not only the sluggish, rude and unmotivated employees.
Messy goods, unreasonable placement, no sign, price confusion, etc. are all disrespectful to customers. A good clothing store will spanform the basic concept of respect into a series of specific operations around people, policies and environment. Only by respecting customers can we win the hearts of customers, help repeat customers, and customers are willing to advertise for stores.
In the process of providing service to customers, most clothing stores ignore the opportunity to communicate with customers and concentrate too much attention on prices. But the promise of low price may cater for customers. Rational requirement But they can not stimulate their emotional needs.
Many clothing stores have been overlooked. Customer emotion Mistakes. They only pay attention to attracting customers by price, and simply adjust the cost of the province, without mentioning the pleasant feeling brought by the new clothing store environment. On the contrary, excellent clothing stores try to establish a sense of proximity, love and trust with customers.
We will often see that a lot of shops selling promotional prices, in fact, are all false hype, and for a long time, it will be seen by customers, lost trust in the store. Excellent clothing stores know that value is equal to the all-round experience of customers. They implement the principle of fair pricing and carry out sales promotion without increasing the price when demand suddenly increases, and provide protection for the products sold.
This is a warm link. Approaching customers is an important step in store sales, and it is also a very skillful job. Doing well in this area not only shortens the psychological distance from the customers, but also facilitates the spanaction as soon as possible.
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