Fabric Industry Transformation: Large Orders Are Shrinking, Flexible Production Appears.

Last year, Spin clothing Domestic consumption accounts for 11 years of total retail sales of consumer goods in the whole Chinese society. brand Are all dying. The phenomenon of niche and differentiation in consumer market is becoming more and more obvious. The amount of money in the brand is large, and the single mode of explosive payment is gradually withdrawing from the market. The traditional fashion brand development cycle is long, and the market style is single, which has been unable to meet the current consumer market demand. Brand transformation is imminent. As one of the carriers of clothing: fabric, its market is also impacted by the emerging market mode, and change is also a topic that must be faced at present.

　　 Fabric industry transformation: large orders are shrinking, flexible production appears.

The traditional brand of single product explosion mode allows fabric enterprises to have energy and time to develop sales of single products, and can continue to develop. However, as the garment industry shifts from "brand centered" to "design centered" and "seller centered" to "buyer centered", the status of consumers is becoming more and more important. With the rise of the post-90s consumer groups, they are not so enthusiastic about the fashionable brand of "rotten Street". The hope is to buy clothes that are different from others, which is their first demand in clothing consumption. New brands such as personality, fashion, limited designer brands or custom clothes are more to their taste. The relatively flexible supply mode of fabrics is the most preferred choice of emerging brands.

　　 Fabric platform B2B: big data guide fabric research and development

From "brand centered" to "design centered", eco transformation and upgrading in an all-round way. Through the entire ecosystem from consumer demand to production to marketing, it is necessary to establish the most direct contact between enterprises and consumers. The rise of fabric B2B platform is upgrading and upgrading the entire fabric industry. The market data of the brand guide the designer to choose the fabric. The B2B platform will record the designer's consumption preference and guide the fabric production enterprises, so as to promote the healthy development of the fabric industry chain.

　　 Fabric supply chain transformation: small batch orders increase, fabric B2B help independent design

In the past fashion week in Shanghai, the world's fashion big coffee gathered in Shanghai to hold an industry summit. One of the themes was "independent designer and fashion", which marked the rise of independent designer brand. Independent brands at this stage greatly meet the needs of consumers, SHOWROOM platform springing up rapidly, clothing industry to open new market models. Small quantities of flexible fabric suppliers require powerful enterprises or platforms to stand in front of the industry to meet the rapidly changing market. The emergence of fabric B2B platform meets this demand. As an industry's well-known fabric B2B platform, excellent material treasure has emerged as the leader of the industry in this era of historical change and has been well received by the industry.